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Think Coca-Cola, PayPal and iPad, and you immediately think of a company, product, brand, experience, reputation, solution and public goodwill.The article below discusses what a trademark is, how to select a trademark, how to establish rights to a trademark and where to turn for additional help.
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The Export-Import Bank Reauthorization Act of 2012 extends the Bank's authority through 2014 and ultimately increases its portfolio cap to $140 billion. This provides much-needed certainty and predictability to U.S. exporters and their workers.Learn more here.
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... his job is not to win over the local population. His job is to take Guangzhou to the world and he has already started.Read the entire article here.
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Starr Green’s lesson plans and helpful hints on the art of learning French and Spanish go way beyond her home ground at Morley’s Bruntcliffe High School – thanks to a website she appears on and which is run by the Times Educational Supplement.Learn more: Leeds teacher's going global with her language lessons
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language skills,
teacher's going global
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| ©Laurel Delaney 2012, "United States Flag" |
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Memorial Day,
Prayer For Peace
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The event celebrated technology development in its most positive context—using minimal resources and maximum brainpower to create outside- the-box solutions in response to interesting problems.The six global winners are as follows:
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free online toolkit,
Wiggio,
work globally
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| iStock/Thinkstock |
The name 'Sanlitun Village' is taken from the small scale urban communities based around various culture and art scenes that spontaneously develop in cities across the world. Here in the Village, we wanted to create a community that places emphasis on 'people': people eating, drinking, shopping, performing, discovering, and creating, ending up with an experience that is influenced from everywhere, yet feels like nowhere else.Related post: Pizza in Sanlitun: A Story
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Beijing,
Sanlitun Village
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advertising research; marketing research; media, content and technology research; loyalty, quality and customer relationship management research; opinion polls and social research; and survey management, data collection and delivery.Learn more about Ipsos here.
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Ipsos,
market research
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| ©Laurel Delaney 2012, "Lifeguard Chairs" |
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drowning,
lifeguard duties
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| iStock/Thinkstock |
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Facebook IPO,
hooded sweatshirt,
hoodie,
Mark Zuckerberg
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The legislation would reauthorize the bank, whose charter was set to expire at the end of May, through September 2014 and raise the bank's lending cap from $100 billion to $140 billion to provide credit and loan guarantees to support the purchase of U.S. exports abroad.Learn more here.
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We imagine innovation as a trickle-down process. Companies in places such as the United States, Europe, and Japan deploy sophisticated technology to produce premium products for developed markets. Then they strip out some features, maybe substitute cheaper materials and eliminate most options, and ship their diminished creations to presumably less-demanding customers in Africa, Asia, and South America.Authors Vijay Govindarajan and Chris Trimble describe the developing world as a fertile research and development lab for companies in any market in their new book, Reverse Innovation: Create Far From Home, Win Everywhere (Harvard Business Review Press).
But the days of rich countries' hegemony over innovation may be numbered.
Key statement in the article: When entrepreneurs see an opportunity, they should partner. There are lots of people in developing countries looking for alliances of this sort.
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| Photo courtesy: ©Laurel Delaney 2012, "Woman and Child Adventure." |
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moms rule the world,
Mother's Day 2012
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As the process of bringing products to market involves an increasingly global web of commerce, managers gunning for the C-suite should be ready to complete multiple stints abroad. Such double- and triple-dipping workers are in high demand, because time spent overseas develops their ability to manage complex, interconnected operations—skills that just can't be developed back at headquarters or in one brief foreign assignment, recruiters and human-resources executives say.Read the entire article here.
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In addition to World Trade Month events and activities across the country, this month the Commerce Department will present the 50th Annual President’s “E” Award that will recognize dozens of U.S. companies for the significant contributions they have made in increasing American exports and creating jobs. Other activities will include the implementation of the U.S.-Colombia Trade Promotion Agreement, which goes into effect on May 15, and local World Trade Week (May 20-26) celebrations from New York to Los Angeles. ~ More info: http://www.trade.gov/For additional help, revisit:
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10 ideas,
changing the world,
Time magazine
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Literacy in the Gulf States is 98%, according to Unesco. But that literacy is increasingly in English, not Arabic.Read the entire article here.
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American University in Dubai,
Arab world,
Dubai,
English
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| Photo credit: ©Laurel Delaney 2012, "Splash" |
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Laurel Delaney,
splash
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We have our designs pirated and mass produced by competitors in China (and constantly have to design ahead of the curve or seek markets that want custom/artisanal work).Visit: Kink Engineering
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We have entered what I like to call a "G-Zero" world: one in which no single nation (not even the U.S.) or alliance of governments (certainly not the G-7 or G-20) possesses the political and economic muscle to drive an international agenda. In this new decentralized global order, growth isn't enough. A country also must have resilience—the power to pivot.
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This ethos has been created through a building that doubles as a huge piece of play equipment. The Montessori pedagogy on which the design is based creates a building with no walls. Classroom spaces, play areas, and support facilities merge into one, offering a landscape for children to explore and adapt to suit their needs.Project facts here.
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Fuji Kindergarten,
Japan
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Much of Gladden’s business is in the United States and Canada, but an increasing amount has popped up in places like Australia, the Caribbean and across Europe, prompting him to move forward on opening an office in the United Kingdom. As a small business diving head first into the export market, Gladden Sales represents the kind of trend economic development officials would like to see more of in Louisiana.Read the entire article here.
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| ©Laurel Delaney 2012 "Tractor on a Beach, Chicago" |
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Laurel Delaney,
phone ring,
tractor
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The North Atlantic Treaty Organization, or NATO, is a political-military alliance made up of 28 member countries, including the United States. Formed in 1949, NATO has played a unique and essential role in maintaining security and stability throughout the past six decades. It has grown and adapted to changing political environments and security challenges and, with enlargements, partnerships, and peacekeeping missions, has proven itself to be an effective Alliance.
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2012 NATO Summit,
Chicago
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In India, Andhra Pradesh-based firms span irrigation projects, roads, airports and power, having outbid established players and outpaced them in growth. In fact, India's four best airports — Hyderabad, Bangalore, Mumbai and Delhi — are all managed by AP entrepreneurs.Learn more: After making it big in India, AP infra entrepreneurs go global
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Andhra Pradesh,
AP entrepreneurs,
go global,
India
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| Hemera/Thinkstock |
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Beijing,
China,
going global,
Sanlitun
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| ©Laurel Delaney 2012, "United States Flag" |
The U.S. is the largest services trading country in the world, with $1 trillion in two-way trade in 2011 and a services trade surplus last year of $179 billion (up 23% from 2010). In what economist Bradford Jensen defines as the fastest-growing services sectors, Bureau of Economic Analysis data show that the U.S. in 2010 had a trade surplus of $57 billion with the Asia-Pacific region, of $44 billion with the European Union, of $35 billion with the countries covered by the North American Free Trade Agreement (Canada and Mexico), and of $25 billion with the rest of Latin America. America's robust services exports reduced its overall trade deficit by 24% in 2010.Read the entire fabulous article by Ron Kirk: Rethinking 'Made in America'
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These days though, indie recordings are the new currency, unsigned bands are the new mainstream, and no one needs to look to major music labels to get a shot at fame. Sure, you still get your Lady Gagas and your Madonnas and your Black Eyed Peas. But the buzz about indie artists is that they get just as much fan fervour as major label artists.Find out how: Starting Local, Going Global
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going global,
Suzanne Vega,
TodayOnline
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| Ingram Publishing/Thinkstock |
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| iStock/Thinkstock |
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building peace,
UNESCO
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| ©Laurel Delaney 2012, "Tulips Downtown Chicago" |
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Laurel Delaney,
love nature,
tulips
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Talks on the Trans-Pacific Partnership (TPP) free trade agreement, which the U.S. is negotiating with Australia, Brunei, Chile, Malaysia, New Zealand, Peru, Singapore and Vietnam, are continuing this week (April 9-13) in Santiago, Chile in the form of an “intersessional meeting” on intellectual property (IP).See what's brewing here.
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Retailers are increasingly crossing borders and competing on the international stage. Developers too are diversifying portfolios and increasingly becoming international operators, forging relationships with tenants that cross the globe.To learn more about this, visit here.
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globalization,
retail real estate,
Sandeep Mathrani
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But the universal language of numbers and a rainbow coalition of characters aren’t the only things that give “Touch’’ its global scope. The cosmic unity of “Touch’’ is also demonstrated in how it’s being launched: all at once around the world.Learn more here.
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going global,
Touch,
TV series
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| ©Laurel Delaney 2012, "Free As a Bird" |
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free as a bird,
Laurel Delaney
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| iStock/Thinkstock |
The value of U.S.-bound exports grew by more than 10 per cent last year to $330.1-billion, led by sharply higher crude oil sales, according to Statistics Canada’s annual review of Canadian merchandise trade released Wednesday.Learn more about Canada's imports and exports worldwide here.
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it "substantially undervalues" the company and said a new CEO will create a "greater opportunity" to increase Avon's value beyond what Coty was offering.In the 1950s and 1960s, Avon was recognized widely by its "Ding Dong, Avon Calling" advertisements.
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Avon Products,
Coty,
ding dong
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Determine your business (product/market interests) and then travel to trade fairs in those countries to determine the viability and the market interest in your products. Also, work in the industries to gain experience to ease your transition to becoming an entrepreneur.Read the entire article here.
The World Trade Center Miami (worldtrade.org), a member of the World Trade Centers Association and Florida’s oldest international organization, fosters international business opportunities for member companies.Posted by: The Global Small Business Blog
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