Thursday, June 29, 2006

Earn More by Exporting

Martha Montoya has found a way to grow her small business: She exports. While "exporting" conjures up images of vast shipyards and warehouses, Montoya, a comic-strip artist in Santa Ana, Calif., sells her colorful cartoon characters (shown in B/W) for use on snack packages in China, Ecuador, Colombia and other far-away places. She tells other entrepreneurs — no matter their business — to think about going global.

Read the inspiring article here.

Tuesday, June 27, 2006

Top 10 Best Blogs and Best Podcast of 2006

Although we did not win, we sure were happy to be nominated and make the cut. Thank you to all of you who voted for us. Your support means the world to us. Maybe next year MarketingSherpa will include a new category on "Global Marketing." Congratulations to all the winners. (Note:  link may have changed since the original publication of this post.)  Way to go!

It's a Small Business World After All

Lou Hoffman used to share the common misperception that overseas markets are only open to the big guys like McDonalds, Coca-Cola and Proctor & Gamble. Not anymore. It's the little guys who are slowly taking over the planet.

Learn more about Lou's story and how you can go global too. Read the article here.

P.S. Voting ends today at midnight for the MarketingSherpa Reader's Choice Blog and Podcasting Awards ... see our nomination in category No. 9!

Wednesday, June 21, 2006

French Blogging: Why (Global) Marketers Should Start Paying Attention

It was when The Global Small Business Blog was nominated and made the cut for the BIG MarketingSherpa Reader's Choice Blog and Podcasting Awards -- yes you read that right! -- for best in its class for category No. 9 Small Business Marketing (cast your vote of "Excellent!" for us ... deadline is Monday, June 26 at midnight) that I discovered Eric Kintz's The Marketing Excellence Blog. And what a blog it is. Here's an entry I particularly liked: French blogging -- why marketers should start paying attention.

The only thing missing from both the contest and Kintz's entry is this: global. Someday, everyone will have a worldview.

P.S. Since we are Chicago-based, we are trying to work with Oprah to see if Pontiac or maybe Peugeot will give each of you a new car for voting EXCELLENT for The Global Small Business Blog! There are no guarantees ... stay tuned.

Tuesday, June 20, 2006

Global Marketing 101 Lesson

Wavebreak Media/Thinkstock
Your global marketing test for today consists of two questions.

1). Why do most companies want to globalize their operations?
2). What’s the best way to reach global markets?

Find the answers here.

How to Take Your Small Business Global

Okay ... every once in a while I have to do a little shameless self-promotion and this is one of those times. Jennifer LeClaire did such a great job with this article for E-Commerce Times that I had to share it with you. It sings the gospel on globalization!

Read it here and then take action!

Sunday, June 18, 2006

Make Globalization Work For You

The outsourcing trend almost killed Kalexsyn -- until its founders made globalization work in their favor.

The timing could not have been worse for Robert Gadwood and David Zimmermann. After being laid off by drug giant Pfizer in 2003, the scientists founded Kalexsyn, a chemical research company in Kalamazoo, Michigan. Kalexsyn's plan was to help large pharmaceutical companies create new drugs by examining thousands of molecules to pinpoint the ones that had medicinal potential.

But by the time Gadwood and Zimmermann built a lab, bought equipment, and hired 10 employees, the strategy had become obsolete. "All of our customers disappeared," Gadwood says.

What did they do? Find out here.

Monday, June 12, 2006

The Thinking Man's Outsourcing

Globe Trotter CEO Brian Reale (center) outsourced his R&D (and himself) to Bolivia.

A surprising number of U.S. companies are sending their most complex activities overseas. Read the article here.

Thursday, June 08, 2006

A Quest for the Global Best: America

Globalization has been a boon for some U.S. service companies. Last year, a surplus of $58 billion in services was outsourced overseas. Here is a selection of recent data on cross-border trade from the Bureau of Economic Analysis.

Read the article here: America, At Your Service.

Monday, June 05, 2006

Opportunities in Globalization

Smart innovation is key to long-term prosperity. Nations won't thrive by just accepting low pay.

The seed of globalization germinated 60 years ago at the University of Pennsylvania, where ENIAC, the first operational general-purpose electronic digital computer, was unveiled in 1946. That single 11-ton machine has spawned more than 200 million computers worldwide, a number growing at 20 percent per year. Its stepchild, the cell phone, has grown to more than 1 billion units in one-quarter the time, and that number will at least double in the next 10 years. We can now connect with anyone, anywhere, at any time. This on-demand world fulfills the vision of a "global village" Marshall McLuhan put forward in 1964.

Read Rocco Leonard Martino's provocative article in its entirety here.