Friday, June 01, 2012

Tips to Obtaining a Global Trademark

What is one of the most valuable assets of a business? Yes, people are important but so are trademarks.
Think Coca-Cola, PayPal and iPad, and you immediately think of a company, product, brand, experience, reputation, solution and public goodwill.
The article below discusses what a trademark is, how to select a trademark, how to establish rights to a trademark and where to turn for additional help.

Global Trademarks: A Start Up Guide to Global Trademarks

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