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Yesterday, I debated on whether to buy a box of De Cecco 16-oz. premium, authentic Italian linguine for $3.79! I couldn't believe it. I can get a similar box of pasta for 99¢ at Walmart. Not made in Italy mind you but pretty darn good.
Take this story. When Shannon Johnson-George’s personal laptop went bust in February, she decided not to spend the roughly $1,000 it would cost to replace it. She plans to rewear an old dress for her son’s college graduation next month after being shocked by the $100-plus prices at the online retailers she frequents. Yet over the next five months, the 40-year-old from Cincinnati has a Disney cruise, a visit to Lake Erie and a trip to New Orleans for a Bruno Mars concert booked.
Struggling? Not so much. Cutting back? Yes.
People are spending money on things they will remember, precious memories, like a Disney cruise or Bruno Mars concert.
Across the American economy, consumers are making similar calculations.
Having De Cecco pasta doesn't fall into the bucket list of a precious memory for me so I skipped that brand and went for the 99¢ product. The wine made all the difference 😋.