The World Is Waiting For You

©2020 Laurel J. Delaney.  All rights reserved.

"The world is waiting for you.  Good luck.  Travel safe.  Go!" – Phil Keoghan

During COVID-19: Turn Your Love Around

TikTok Challenges

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Beijing-based ByteDance, TikTok’s owner, recently launched a new platform to court small business advertisers is fraught with challenges, especially after the Trump administration's threat this week to impose a ban on China-based social media apps.

The new self-service ad platform, which lets companies purchase ads without needing to speak with a sales team, is key to TikTok’s ability to turn its red hot short video sharing app into a viable advertising business.

Learn more here.

Take Your Global Small Business to a Higher Level

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Global small business owners have lots of business growth opportunities with digital marketing because it can open new doors to a large audience beyond the physical reach of a brick and mortar store.

Through digital marketing, you can engage with a target audience and show your unique products and services to potential customers worldwide.

Create new opportunities, push your global small business to a higher level through digital marketing efforts, and generate greater than expected revenue and profits, even during a global pandemic.

What It Means to Be a Best for the World Leader

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At Pepperdine | Graziadio Business School, nothing brings greater joy than seeing their students exhibiting what it means to be a Best for the World Leader, manifesting lives of service, purpose, and leadership.

Below the school highlights three of their current Part-Time MBA students, each contributing acts of selflessness during the COVID-19 global pandemic and putting the needs of others before their own.

We also wish to recognize them here for their hard work and hope that others will find inspiration to follow their lead.

Read the entire article here.

Today in Global Small Business: China is a Viable Digital Commerce Opportunity

What's affecting me, my clients, my colleagues and other global small business owners:

• Think you don't have a chance selling in China?  Guess again.  Learn how a pro, Jennifer Bayon, VP, Business Development, PPI Beauty makes doing business in China a viable digital commerce opportunity on July 8th at 11AM CT (n/c) via Women Entrepreneur Global Global's wegginar.
• Are you operating in the brand licensing sector?  Then you might be qualified to apply for the Small Business Global Grants Fund. 
• Quote of the week:  "Asking the question 'are we doing enough' [concerning COVID-19] regularly and repeatedly is critical." – Dr. Maria Van Kerkhove, technical lead, World Health Organization, infectious disease epidemiologist
• The Covid-19 pandemic has required leaders to make decisions under considerable pressure. Many CEOs have been acting as the “chief crisis officer” as they work to ensure their firm’s survival and to manage the physical, mental, and social well-being of their employees.  See if you are functioning with any bias.
• Resilience.  Recovery.  Renewal.  Here's a roadmap to recovering.
• According to OECD, the world economy is on a tightrope.  

Happy 244th Birthday, America. We Love You!

Create Competitive Advantages by Hiring Globally

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The biggest takeaway from Jeff Barrett's article for Entrepreneur, "Why Small Businesses Should Be Thinking (and Hiring) Globally During Covid-19 Isolation," is that even though we are going to be globally isolated for a while, there is still a lot of opportunity out there and the technology to allow us to make things happen. He goes on to say, "Everyone has to pivot. Top global talent will be temporarily looking for different avenues and that will benefit the entrepreneurs willing to think beyond isolation."

Read his entire article here.

How Do Doctors During a Global Pandemic Relax? Playing a Board Game Called Pandemic

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What's your favorite board game?  How about Pandemic?  For doctors, that's their board game of choice.  Why?

Players try to stop diseases from spreading across the world while racing for cures. “It’s stress relief,” said Dr. [Sonali] Advani [associate medical director of the Duke Infection Control Outreach Network in North Carolina], who plays over Zoom video calls with her friends—other infectious-disease doctors.

Learn a little more about how and why Pandemic was created via Wikipedia (surprise, surprise) but here's a snippet:

Pandemic is based on the premise that four diseases have broken out in the world, each threatening to wipe out a region. The game accommodates two to four players, each playing one of seven possible roles: dispatcher, medic, scientist, researcher, operations expert, Contingency Planner, or quarantine specialist.

Tricky to be selling a board game called Pandemic considering we are living it right now.  But just think, it's similar to what it must be like to sell Corona beer right now.

Oh, see if you can save humanity.

For Small Business Owners in Mexico, Going Global Just Got Easier

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According to a news release published by GlobeNewswire:

UPS and Estafeta Mexicana, S.A. de C.V. announced a commercial agreement between the two brands to provide Mexican businesses with international shipping services to help them reach more than 220 countries and territories around the world.

The agreement will also make it possible for Mexican companies to reach their customers in the U.S. within one business day.

Learn more to see how you might benefit from this new partnership.

Own Your Future

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Small businesses, hit by the economic impact of the coronavirus, have had to pivot, pivot, pivot to survive.  I call that resilience.

But their goal is the same: to continue their dream, to do what they had been doing on their own terms before the world changed abruptly. They want to own their future as they had owned their past.

These entrepreneurs share their story and it's all about the power to pivot.

Today in Global Small Business: 'Black is King' by Beyonce

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What's affecting me, my clients, my colleagues and other global small business owners:

• Basey banig weavers build a name for Filipino export products.
• LIVE updates from The New York Times on COVID-19 
• Quote of the week:  "It is easy to hate and it is difficult to love. This is how the whole scheme of things works. All good things are difficult to achieve; and bad things are very easy to get." – Confucius
• The upside to embracing your own madness.
• 'Black Is King,' a new album by Beyonce, will celebrate Black resilience and culture, and premiere globally on Disney+ on July 31, according to a press release. 
• Whoa, look out, Starbucks says it will pause advertising on social media platforms including Facebook.  They are not the only one starting to take this path.  Could be impactful.