How to Achieve An Enduring Global Enterprise

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Whether you run a one-person shop or an organization with 300 employees, open and honest conversations with yourself and your team about your goals will help you create a global marketing strategy, build collective commitment, and achieve an enduring global enterprise.

Here are some things to think about as you get started (by Laurel J. Delaney).

Today in Global Small Business: The Global Economy Shows Strong But Uneven Growth

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What's affecting me, my clients, my colleagues and other global small business owners:

• Hello Alice is growing.
• The global economy is showing strong but uneven growth as COVID-19 still weighs.
• Outcome of the G7 Finance Ministers – a statement from OECD Secretary-General Mathias Cormann.
• Quote of the week:  “Healthy competition is good for the global economy. Criminal conduct is not. Rampant theft is not. Cheating is not." – Christopher A. Wray
• Important update by United States Department of Commerce about the aluminum licensing requirement effective June 28, 2021.
• Global Guru:  Shaking things up, making things happen (by Laurel J. Delaney).

Potential

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"Potential is like a summer crop. If it don't rain, it don't grow." – Charles Oakley

Transforming Global Business Forever

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According to a McKinsey Global Survey of executives, their companies have accelerated the digitization of their customer and supply-chain interactions and of their internal operations by three to four years – transforming global business forever.

For Better or Worse, Working From Home in USA Is Here to Stay

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The shift in attitudes toward working from home due to the global pandemic is likely to stick, according to Stanford economist Nicholas Bloom.

Surveys of more than 30,000 Americans conducted by Bloom and his colleagues show that most full-time workers expect to continue working remotely at least two or three days a week.

Bloom goes on to say that the new normal will be hybrid arrangements in which about 20% of workdays will be carried out from home — a decrease from the pandemic peak but a fourfold increase in the work from home (WFH) rate before last spring.

Read the entire article, "The Pandemic Blew Up the American Office."

Small Businesses Play An Outsized Role in the Global Economy

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Small businesses play an outsized role in the global economy. In fact, they represent 90% of all businesses and employ roughly 70% of all workers globally. 

Governments can and must play a part in helping global small businesses stay competitive in an increasingly global economy.

Read about four ways governments can help small businesses flourish in a post-COVID-world.

Courage to Go Global

©2021 Laurel J. Delaney.  All rights reserved.

"Business expands in proportion to one's courage to go global." – Laurel J. Delaney, founder, GlobeTrade.com and President, Women Entrepreneurs Grow Global®

Today in Global Small Business: How Does the International Entrepreneur Parole Program Work?

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What's affecting me, my clients, my colleagues and other global small business owners:

• These women-led businesses are building a greener world.
• G-7 nations back global minimum corporate tax of at least 15%.
• How can governments keep multinational companies from avoiding taxes by shifting their profits to low-tax countries?
• Quote of the week:  “Our attitude towards immigration reflects our faith in the American ideal. We have always believed it possible for men and women who start at the bottom to rise as far as the talent and energy allow. Neither race nor place of birth should affect their chances.” – Senator Robert F. Kennedy
  
• Why the U.S. is losing immigrant entrepreneurs to other nations.
• Dear Sophie addresses the International Entrepreneur Parole Program.

Gifts From the Universe

©2021 Laurel J. Delaney.  All rights reserved.

"We cannot stop the winter or the summer from coming. We cannot stop the spring or the fall or make them other than they are. They are gifts from the universe that we cannot refuse. But we can choose what we will contribute to life when each arrives."  – Gary Zukav

Let's Welcome Highly Skilled Businesses and Workers Into the US Post-Global Pandemic

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As the US looks to post-pandemic recovery, experts are highlighting the importance of international graduates returning to work in the US.

The Department of Homeland Security (DHS) should facilitate international entrepreneurs who want to work in the US by updating immigration rules, suggests a new report from the Brookings Institution. In this report, a range of attorneys and social scientists experienced in immigration and entrepreneurship are urging the DHS to follow up on a 2014 memo to welcome more “highly skilled businesses and workers” in a post-pandemic US.

Read on to learn more.

Growing Your Business Globally: 3 Fearless Female Founders Share the Keys to Success

©2021 Laurel J. Delaney.  All rights reserved.

You are welcome to join the SCORE webinar today, 6/3, at 1PM EDT (free of charge).  Laurel Delaney, President of Women Entrepreneurs Grow Global® will be presenting (her lead slide pictured above) along with Jill Bishop, founder and CEO, Multilingual Connections and Cherry Miyake, founder of China Manufacturing Inc.

Here's what you will learn:

• Why going global ignites growth for a business
• How to go global with renewed gusto and emerge stronger
• Why engaging multilingual audiences is necessary to expand your global reach
• How translation can help create trust and ensure brand nuance internationally
• Why China is a market of opportunity
• Where the growth industries and demands are in China
• What can you do to get started in China?

To learn more and to attend, visit:  Growing Your Business Globally – Three Fearless Female Founders Share the Keys to Success

Deloitte's 2021 Global Marketing Trends

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From people and businesses to governments, everyone needs to find new ways to navigate this new world.  How do you uncover and discuss the implications of global marketing trends at a time when the world has seemingly turned on its axis and still continues to change in unpredictable ways?

Read "Deloitte's 2021 Global Marketing Trends," to discover how some of the leading companies in the world are harnessing customer passion, and learn the seven trends that can help executives break through this wall of uncertainty and take action.