Wednesday, April 16, 2014

Franchising Has Gone Global

Photodisc/Thinkstock
What's the big industry trend or hot topic these days at franchising conventions?  Take it global.  That's what Chad Finkelstein says at the Financial Post.  He adds:
I have no empirical evidence to support my position on this, but I think the appeal of international franchising is guided by one or a combination of the following: the cache and promotional benefits of being able to claim your franchise concept transcends borders; a strategic choice based on identified market trends; favourable economic and regulatory conditions that remove certain barriers to entry for a particular business; and/or someone from that country expressed an interest in being a franchisee.  
Read the entire article:  Is your franchise really ready to go global?

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