Wednesday, April 16, 2014

Franchising Has Gone Global

What's the big industry trend or hot topic these days at franchising conventions?  Take it global.  That's what Chad Finkelstein says at the Financial Post.  He adds:
I have no empirical evidence to support my position on this, but I think the appeal of international franchising is guided by one or a combination of the following: the cache and promotional benefits of being able to claim your franchise concept transcends borders; a strategic choice based on identified market trends; favourable economic and regulatory conditions that remove certain barriers to entry for a particular business; and/or someone from that country expressed an interest in being a franchisee.  
Read the entire article:  Is your franchise really ready to go global?

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