Wednesday, April 02, 2014

Keen On Entering India Via Ecommerce?

Ingram Publishing/Thinkstock
Fashion retailer is in discussions with several different fashion brands that are keen on entering India via ecommerce and not through a traditional retail channel.  Two brands that will be available only online are:  UK-based fashion brand for the youth Dorothy Perkins and fashion label Miss Selfridge.

As the article states:
Jabong, backed by Germany’s Rocket Internet GmbH and the UK’s development finance CDC Group Plc, will for now import these products and sell them through a micro-site.
It's hard to work out the economics of the deal - pricing, distribution and profit margins, for example - but its worth a look if you can broaden your customer base and make money in the process.

Read the entire article:  Fashion brands taking e-commerce route for India entry

No comments: