Friday, April 04, 2014

Top 5 Expectations for Chief Global Marketing Officers

Based on a study conducted by Deloitte and the ExactTarget Marketing Cloud (part of entitled, Bridging the Digital Divide: How CMOs Can Rise to Meet Five Expanding Expectations, the report identifies five expectations for Chief Marketing Officers.

Here's the first one:  Take on top-line growth.
“Many CMOs find themselves with one foot in branding, one in the post-digital world and one hand on a compass trying to figure out what’s next. The role of the new CMO has changed, they are no longer just ‘cost centre’, but vital asset owners, who are responsible for driving business growth.” - Lee Hawksley, managing director of Salesforce ExactTarget Marketing Cloud, Australia.

Note:  The report is based on an online survey of 228 global marketing leaders.

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