How to Take Any Brand Global

How to Successfully Leverage Social Media for Global Reach With a Franchise

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If you are a big marketer with franchises across the country, online media can create a major challenge.

When it comes to extending a national brand presence at the local level, how does a company protect its national brand while giving the local franchise room to grow, and who takes the marketing reins—the national brand, the local franchise, or both? 

Learn more:  Global Brands and Local Lead Gen Challenges

Franchising Has Gone Global

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What's the big industry trend or hot topic these days at franchising conventions?  Take it global.  That's what Chad Finkelstein says at the Financial Post.  He adds:

I have no empirical evidence to support my position on this, but I think the appeal of international franchising is guided by one or a combination of the following: the cache and promotional benefits of being able to claim your franchise concept transcends borders; a strategic choice based on identified market trends; favourable economic and regulatory conditions that remove certain barriers to entry for a particular business; and/or someone from that country expressed an interest in being a franchisee.  

Read the entire article:  Is your franchise really ready to go global?

A Natural Born Global Entrepreneur

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Let's congratulate Dale Wishewan, president and chief executive of Booster Juice, an international quick-service smoothie chain, who is the 2013 Prairies EY Entrepreneur Of The Year award winner.

Award officials said Wishewan is a natural leader and born entrepreneur. With no franchise, food or beverage experience, he grew Booster Juice to 50 locations in just two years — a Canadian franchising record.

Read the entire article:  Booster Juice CEO name entrepreneur of the year