Which Company Has More Than 400 Global Consumer-Based Websites and a Large Portfolio of Digital Products?

©iStock/MagicColors

Recognize these household brands:  Kleenex, Scott, and Huggies? You guessed it.  It's the Kimberly-Clark Corporation that has more than 400 global consumer-based websites and a large portfolio of digital products.  Even though a quarter of the world’s population touches its products every day, changing consumer preferences, stiff competition, and increased production costs stifled demand a few year ago.  

With so many brands and 175 countries to localize for, there’s a lot that goes into building a cohesive digital experience yet going digital has helped Kimberly-Clark pull back ahead. 

From managing pricing, manufacturing, distribution, merchandising, shelving, sales, to people operations, every step of the process has a digital component to make sure their products get from their mills to neighborhood stores.

Learn more, especially how Kimberly-Clark uses the best kept secret Figma to solve design problems and move team members in the same direction.

Travel Recommendations by Destination During the Global Pandemic

©iStock/Chalabala

Before you take off for an international trip, check the Risk Assessment Level for COVID-19.

•  Level 4: COVID-19 Very High
•  Level 3: COVID-19 High
•  Level 2: COVID-19 Moderate
•  Level 1: COVID-19 Low
•  Level Unknown: COVID-19 Unknown

And here's the latest on guidance for fully vaccinated people.  If you are not vaccinated, find a place to get vaccinated.

Today in Global Small Business: Exporting Opens Up Whole New Revenue Streams

©iStock/Tryaging

What's affecting me, my clients, my colleagues and other global small business owners:

• North Carolina exports billions of dollars in goods and services to the world each year. For small business, it can open up whole new revenue streams to keep them afloat in down economic times.
• Open banking is creating new possibilities for businesses that want to reach a global market.
• Small and medium-sized businesses in Latin America can find it difficult to get the funds they need to export their goods to the United States. It’s a gap Marco Financial is looking to bridge through its tech-enabled risk assessment platform that can provide better insight on who should receive loans.
• Quote of the week:  “Business expands in proportion to one's courage to go global" – Laurel J. Delaney
• How to MacGyver Your First Export by Laurel J. Delaney.
• The State Star Award is given to someone who exhibits exemplary performance, makes a significant contribution to his or her SBDC program and shows a strong commitment to helping small businesses grow; it goes to Kevin Kim at Illinois SBDC/ITC.

Rain Kissed the Flower

©2021 Laurel J. Delaney.  All rights reserved.

"Rain kissed the flower, and the petals embraced the rain drops." – Arvinth Manoharan

10 Ways to Spot a Toxic Mentor Anywhere in the World

©iStock/Ponomariova_Maria

With the global pandemic, many people have been reaching out to total strangers online to help provide a lifeline to building a better business or becoming a more effective leader.  Good mentorships are built on trust and respect. Without these vital elements, mentoring can become toxic.

Here are 10 signs that your mentor may be toxic.

1. Self-focused 
2. Lack of encouragement 
3. Unreliable 
4. Low listening skills
5. Failure to admit weakness 
6. Zero boundaries 
7. Shares too much 
8. Berates you
9. Lacks a sense of humor
10. Bad advice 

Read the entire article, here.

What Does Brand Purpose Mean to You?

©iStock/Onur Hazar Altindag

What is “brand purpose”?  Should all brands have one?  How can you figure out what your brand’s purpose should be?  Should it be local or global or both?  How has your brand evolved during the pandemic?

Let's find out.

Think Your Business Is Ready to Go Global?

©iStock/violetkalpa

Exporting might seem like reaching for Mars (maybe not to Richard Branson or Jeff Bezos) with customers thousands of miles away or speaking another language. 

In reality, those customers are closer than you think, and luckily, you have your own Mission Control Dashboard to provide guidance as you move along your export journey.

Read on to learn about government resources that will help you be ready to go global.

Acknowledge Cybersecurity Needs Fixing

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What you need to know about cybersecurity:  Expect a future where a computer doesn't just connect you, but can also be a weapon.

Not a week seems to go by anymore without news of another U.S. agency or business falling victim to a cyberattack.  

For perspective on the problem, a panel of experts was rounded up to answer 10 questions. Check out their answers.

Today in Global Small Business: China's Growth Is Starting to Level Off

©iStock/Julien Viry

What's affecting me, my clients, my colleagues and other global small business owners:

• After a year of leading the global economy out of the pandemic slump, China’s growth is now starting to level off, as the world tries to assess whether the country’s recovery will continue or peter out.
• Diversity is America’s greatest economic development asset.
• African start-ups attract international investors – but need local ones too.
• Quote of the week:  “When we started the e-commerce, nobody believed that China would have e-commerce because people believed in 'guang-shi,' face-to-face, and all kinds of network in traditional ways. There's no trust system in China." – Jack Ma
• Creating a successful online business from scratch.
• Galaxy Basmati Rice can proudly boast of itself as one of the few companies that can produce basmati rice conforming to the highest international standards.

There Are No Wrong Turnings

©2021 Laurel J. Delaney.  All rights reserved.

"There are no wrong turnings.  Only paths we had not known we were meant to walk." ― Guy Gavriel Kay, Tigana

The Next Big Global Thing In Alternative Meat and Dairy

©iStock/etienne voss

Chicago-based Nature’s Fynd has raised $158 million in funding from investors including Bezos, Gates, and Al Gore. The company’s meatless breakfast patties and dairy-free cream cheese are scheduled to hit grocers’ shelves later this year, with other meatless products including burgers, chicken-less nuggets and yogurt in development.  The product is made using fungus as the primary ingredient to create alt-meat foods.

The climate-conscious food consumer:  Beyond fungus, Nature’s Fynd also is representative of the food sustainability movement, whose mission is to reduce the carbon footprint of global food systems, which generate 34% of greenhouse emissions linked to climate change.

The trick is learning to do more with less.  Read on ...

The Supply Chain Due Diligence Act: Protecting Human Rights and Ensuring a Sustainable Production

©iStock/Harvepino

The Supply Chain Due Diligence Act, coming into force on January 1, 2023, is intended to protect human rights and to ensure a sustainable production.Under the Supply Chain Due Diligence Act, companies are obliged to identify and assess human rights and environmental risks and to establish an adequate and effective risk management system.

Scope of Application:  The new law is applicable to companies having their head office, principal place of business, administrative headquarters or registered office in Germany and employing more than 3,000 employees. In addition, foreign companies with a branch office and a corresponding number of employees in Germany are also subject to the new law. From 2024 onwards, this threshold shall be reduced to 1,000 employees. 

Read on to learn more:  The New German Supply Chain Due Diligence Act (with a view across the border).

Shipping Delays and High Freight Rates Hurt All Businesses, Especially Global Small Businesses

©iStock/MattGush

An average of 30 container ships a day have been stuck outside the Ports of Los Angeles and Long Beach just waiting to deliver their goods. The backlog is part of a global supply-chain mess spurred by the pandemic that means consumers could see delivery delays for weeks.

The net result?  Everybody loses, especially global small businesses. 

Grow BIG By Going Global: 6 Trends by 6 Experts That Will Reshape 2021

©2021 Laurel J. Delaney.  All rights reserved.

As we move through 2021, the picture is becoming very hopeful and global business is not going away.  Through my work as President of Women Entrepreneurs Grow Global® and Chicago Chapter Chair for the Women Presidents' Organization, I’ve discovered that women business owners, now more than ever, are ready to grow big by going global.  It’s a fast ticket to find new customers.  

I asked six experts (as shown in the photo) to weigh in on six key trends – digital, strategy, wellness, supply chain, security risks, and remote work – that business owners should understand as they navigate through uncharted global territory.  

Here’s what they said.  

Today in Global Small Business: Global Loneliness Crisis?

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What's affecting me, my clients, my colleagues and other global small business owners:

• We are in the midst of a global loneliness crisis that struck long before “social distancing” entered our vernacular and our smiles were occluded by masks.
• The cryptocurrency exchange has processed trillions of dollars in trades this year as it transfers digital and conventional money around the world through a constellation of affiliates. And yet it has no headquarters.  Read on.
• A wide range of countries have agreed on a major overhaul of how to tax the world’s largest companies when doing business across borders.
• Quote of the week:  “Times may have changed, but there are some things that are always with us - loneliness is one of them." – Laurie Graham
• More than 200,000 [unverified] transport SMEs have joined the platform Vahak so far and roughly about 75-80%  per cent of them are small-scale companies.
• Amazon small business days:  Over 84,000 SME sellers received orders, 68% sellers from non-metros.

A Smile is Happiness

©2021 Laurel J. Delaney.  All rights reserved.

"A smile is happiness you'll find right under your nose." – Tom Wilson

How to Solve High Level Global Issues With Scenario Planning

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Scenario planning offers a powerful approach to testing strategies, making complex decisions, enhancing risk management, generating innovative initiatives, building optionality, improving organizational learning, and understanding uncertainty at different organization levels. 

Scenario planning is not exclusively an enterprise organizational tool. It can be just as effective with high-level global issues like climate change and disease, or even smaller business units and functional issues within an organization. It is a strategic tool for problems, big and small.

The level of scenario planning depends on the level of risk and uncertainty involved and the organizational level under consideration.  

Read on to learn more about how to solve high level global issues – big and small – with scenario planning.

When Will We See Relief on Overseas Shipping Challenges?

©iStock/Tryaging

Tim Scharwath, CEO of DHL Global Forwarding says that shippers should expect higher freight rates, long-term – and also not expect much easing in the market until Chinese New Year 2022 and ‘normality’ in 2023. 

Ouch.  Read on to deal with reality  – that it may get worse before it gets better.

Janelle Beauty Leads in the Multicultural Beauty Category (wegginar®)

©Women Entrepreneurs Grow Global®.  All rights reserved.

Join the Women Entrepreneurs Grow Global's wegginar® today, 7/7/21 at 11AM CT LIVE, starring Anika Janelle Pettiford, founder of Janelle Beauty, who will talk about Becoming a Global Market Leader in the Multicultural Beauty Category.

Insights you will walk away with and apply to your own business:

• Create a business that meets a local need.
• Understand how to extrapolate your business model to a national audience.
• Find the commonalities your customers share with customers around the world.
• Plan ahead for international operational and logistical workflows.

Event is free of charge thanks to wegg's generous sponsors:  Associated Bank, Union Pacific, APCO Worldwide, FedEx, GlobalCare Clinical Trials, Passport Shipping, Multilingual Connections and EXIM Bank.  

To learn more and to register, visit here.

What Machine Requires 40 Shipping Containers, 20 Trucks and 3 Boeing 747s to Ship Across Borders?

©iStock/tcareob72

The most complicated $150 million chip-making machine humans have ever built is widely acknowledged as necessary for making the most advanced chips, an ability with geopolitical implications.

The machine is made by Dutch company ASML Holding, based in Veldhoven, in the southern Netherlands. Its system uses a different kind of light to define ultrasmall circuitry on chips, packing more performance into the small slices of silicon. ASML became an independent company and by far the biggest supplier of chip-manufacturing equipment that involves a process called lithography.

Since ASML introduced its commercial EUV model in 2017, customers have bought about 100 of them. Buyers include Samsung and TSMC, the biggest service producing chips designed by other companies. TSMC uses the tool to make the processors designed by Apple for its latest iPhones. Intel and IBM have said EUV is crucial to their plans.

Read on to learn more.

Today in Global Small Business: 100 Great Things About America 2021

©2021 Laurel J. Delaney.  All rights reserved.

What's affecting me, my clients, my colleagues and other global small business owners:

• 100 great things about America 2021.
• Great nations thrive.  America is one of them.
• Greatest nation on the face of the earth (video).
• Quote of the week:  “Freedom lies in being bold.” – Robert Frost
• America, land of the free and home of the great melting pot. 
• The Fourth of July is celebrated as America’s Independence Day in observance of July 4, 1776, when representatives from the 13 colonies that became the United States approved the historic Declaration of Independence, a grand announcement of the colonies’ self-declared independence from England.

America Has Great Dreams

©2021 Laurel J. Delaney.  All rights reserved.

“I believe in America because we have great dreams, and because we have the opportunity to make those dreams come true.” – Wendell L. Wilkie

China and America Dominate Like Never Before

©iStock/Alberto Masnovo

The new geopolitics of global business.  

Creative destruction often makes predictions look silly, but even by these standards the post-pandemic business world is dramatically different from what you might have expected two decades ago. 

Read more about how China and America dominate like never before (might require a sign-up to read).

Make It Easy for Your Global Customers to Buy Online

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Think about all the areas that an e-commerce channel needs to collaborate with, including billing, production, engineering, customer service, sales, design, and marketing. Make sure that you are providing the relevant information to each area.

And here are more ways to step up your e-commerce strategy.

The Global Small Business Recovery Story

©iStock/ronniechua

Shopify President Harley Finkelstein says that entrepreneurship is now part of the global recovery story.

"Small business is going to lead the charge in bringing our cities and communities back to where we were pre-pandemic,” Finkelstein added.

Read the full interview about how global small business will lead the pandemic recovery in cities the world over.

Digital Trade Is the Future

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You can say a lot but sometimes it is best to get to the point: digital trade is the future.

Today in Global Small Business: Should You Care About the Global Minimum Tax?

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What's affecting me, my clients, my colleagues and other global small business owners:

• With International MSMEs Day, China vows more support for small businesses.
• Changes in global tax structure – the Global Minimum Tax – will affect even global small businesses. Here's how to prepare.
• In the midst of a global pandemic, no matter how hard-working, creative, patient or resilient the local small business owner may be, the odds of achieving success are slim.  Yet they manage to survive and thrive.  Here's how.
• Quote of the week:  "I call Alibaba '1,001 mistakes.' We expanded too fast, and then in the dot-com bubble, we had to have layoffs. By 2002, we had only enough cash to survive for 18 months. We had a lot of free members using our site, and we didn't know how we'd make money. So we developed a product for China exporters to meet U.S. buyers online. This model saved us." – Jack Ma, co-founder and former executive chairman of Alibaba Group
• The resale market is booming.  Here's how global small businesses can benefit.
• Trade experts take stock on USMC's first anniversary.

Being Myself

©2021 Laurel J. Delaney.  All rights reserved.

"The greatest thing about where my life is right now is it's very relaxed and chill.  I'm just hanging out, being myself and doing my work." – Lucas Grabeel

There's a Market for Exporting Mushrooms

©iStock/Santos Akhilele

Recently disclosed by the National President of the Mushroom Growers, Processors and Marketers Association of Nigeria, Chief Michael Awunor, Nigeria is targeting to earn $4.53 billion annually from exporting mushrooms to the international market.

Read the original briefing here.

Is Globalization Unfashionable?

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The real problem with globalization is that it demands solutions.  Zachary D. Carter for The Atlantic goes on to say, "Few ideas today are more unfashionable than globalization."

It may be too much to ask for a treaty on trade and finance to repair the U.S. relationship with China, provide functional mechanisms to combat climate change, and turn back the rising tide of economic inequality around the world. But we will not solve any of those problems if we do not try. And we cannot solve them on our own.

Read the entire article here.

China's COVID Vaccines Are Going Global

©iStock/Orientfootage

The World Health Organization (WHO) has authorized the first of China’s COVID-19 vaccines for emergency use, and another could be listed in the coming days, opening the door to wide distribution in lower-income nations through the COVID-19 Vaccines Global Access (COVAX) initiative.  But published trial data remain scarce.

Scientists say the listing will boost global confidence in these vaccines.

Read more how China's COVID vaccines are going global.

How Kellogg Co. Weathered the Global Pandemic

©iStock/memoriesarecaptured

Online sales for Kellogg Co. consists mostly of online sales on other retailer websites, such as Amazon.com and Walmart.com—and represent about 9% of its global revenue, almost twice the percentage of a year earlier, says Julie Bowerman, Kellogg’s chief global digital consumer and customer experience officer. 

The rate of ecommerce sales growth for the consumer packaged goods (CPG) manufacturer is about two to three times what it was before the pandemic, she says, without providing exact figures. 

Kellogg’s ecommerce strategy consists of what it calls three pillars. 

1. In the U.S. via big retailers that represent the bulk of its sales. Those retailers include Amazon.com Inc. (No. 1 in the 2020 Digital Commerce 360 Top 1000) and Walmart Inc. (No. 3).
2. Digitizing its business-to-business operations, allowing retailers to order wholesale stock online. 
3. Direct-to-consumer (DTC) sales, primarily in non-U.S. markets.

Read more how Kellogg embraced ecommerce to weather the global pandemic.

Today in Global Small Business: Artificial Intelligence (AI) and the Future of Global Trade

©iStock/Igor Kutyaev

What's affecting me, my clients, my colleagues and other global small business owners:

• Artificial intelligence (AI) and the future of global trade.
• Everyone in the world could have access to clean, affordable energy within the next nine years if countries modestly increase investments, according to new UN reports released.
• Looking for a job as a Global Marketing Coordinator in high fashion?  Stella McCartney is looking for one.  Apply now.
• Quote of the week:  "AI is a tool. The choice about how it gets deployed is ours." – Oren Etzioni
• How to prepare your website for localization.
• Surge in shipping costs globally could cause price hikes from toys to coffee.

We Are All More Free

©2021 Laurel J. Delaney.  All rights reserved.

"When all Americans are treated as equal, no matter who they are or whom they love, we are all more free." – Former USA President Barack Obama

Juneteenth: A Brighter Morning Is To Come

©iStock/osbkin

President Biden says, "Juneteenth marks both the long, hard night of slavery and subjugation, and a promise of a brighter morning to come. This is a day of profound — in my view — profound weight and profound power."

Juneteenth (officially Juneteenth National Independence Day and historically known as Jubilee Day and Emancipation Day) is a federal holiday in the United States celebrating the emancipation of African American slaves.  Originating in Galveston, Texas, in 1866, it has been celebrated annually on June 19 throughout the United States. It became a federal holiday in 2021 when President Joe Biden signed the Juneteenth National Independence Day Act into law. – Source here

Happy Juneteenth to all Americans. 

Debra Dudley on Transforming Ordinary Grilling into Magnificent Meals Worldwide (How She Went Global™ podcast)

©2021 Debra Dudley, President, Oscarware.  All rights reserved.

Debra Dudley (pictured), President and owner of Oscarware, Inc., a family-owned certified woman business, discusses how she makes the world her business, utilizes governmental organizations to boost her global growth, gets paid and ships, and rides on the coattails of big global companies to fuel additional global growth for her business.

About Oscarware: Oscarware was founded in 1989 by Debra Dudley and her late husband Reg Dudley. Sensing the anything-can-be-grilled trend, they invented a new product they called “grill topper” making it possible to cook a variety of meals on an outdoor grill.  

Listen to Debra's global growth journey and subscribe to How She Went Global™ podcast here.

How to Spend Forever Baking a Scrumptious Chocolate Cake

How to Achieve An Enduring Global Enterprise

©iStock/Khanisorn Chaokia

Whether you run a one-person shop or an organization with 300 employees, open and honest conversations with yourself and your team about your goals will help you create a global marketing strategy, build collective commitment, and achieve an enduring global enterprise.

Here are some things to think about as you get started (by Laurel J. Delaney).

Today in Global Small Business: The Global Economy Shows Strong But Uneven Growth

©iStock/liuzishan

What's affecting me, my clients, my colleagues and other global small business owners:

• Hello Alice is growing.
• The global economy is showing strong but uneven growth as COVID-19 still weighs.
• Outcome of the G7 Finance Ministers – a statement from OECD Secretary-General Mathias Cormann.
• Quote of the week:  “Healthy competition is good for the global economy. Criminal conduct is not. Rampant theft is not. Cheating is not." – Christopher A. Wray
• Important update by United States Department of Commerce about the aluminum licensing requirement effective June 28, 2021.
• Global Guru:  Shaking things up, making things happen (by Laurel J. Delaney).

Potential

©iStock/AlxeyPnferov

"Potential is like a summer crop. If it don't rain, it don't grow." – Charles Oakley

Transforming Global Business Forever

©iStock/Bulat Silvia

According to a McKinsey Global Survey of executives, their companies have accelerated the digitization of their customer and supply-chain interactions and of their internal operations by three to four years – transforming global business forever.

For Better or Worse, Working From Home in USA Is Here to Stay

©iStock/Black Lollipop

The shift in attitudes toward working from home due to the global pandemic is likely to stick, according to Stanford economist Nicholas Bloom.

Surveys of more than 30,000 Americans conducted by Bloom and his colleagues show that most full-time workers expect to continue working remotely at least two or three days a week.

Bloom goes on to say that the new normal will be hybrid arrangements in which about 20% of workdays will be carried out from home — a decrease from the pandemic peak but a fourfold increase in the work from home (WFH) rate before last spring.

Read the entire article, "The Pandemic Blew Up the American Office."

Small Businesses Play An Outsized Role in the Global Economy

©iStock/fizkes

Small businesses play an outsized role in the global economy. In fact, they represent 90% of all businesses and employ roughly 70% of all workers globally. 

Governments can and must play a part in helping global small businesses stay competitive in an increasingly global economy.

Read about four ways governments can help small businesses flourish in a post-COVID-world.

Courage to Go Global

©2021 Laurel J. Delaney.  All rights reserved.

"Business expands in proportion to one's courage to go global." – Laurel J. Delaney, founder, GlobeTrade.com and President, Women Entrepreneurs Grow Global®

Today in Global Small Business: How Does the International Entrepreneur Parole Program Work?

©iStock/Prostock-Studio

What's affecting me, my clients, my colleagues and other global small business owners:

• These women-led businesses are building a greener world.
• G-7 nations back global minimum corporate tax of at least 15%.
• How can governments keep multinational companies from avoiding taxes by shifting their profits to low-tax countries?
• Quote of the week:  “Our attitude towards immigration reflects our faith in the American ideal. We have always believed it possible for men and women who start at the bottom to rise as far as the talent and energy allow. Neither race nor place of birth should affect their chances.” – Senator Robert F. Kennedy
  
• Why the U.S. is losing immigrant entrepreneurs to other nations.
• Dear Sophie addresses the International Entrepreneur Parole Program.

Gifts From the Universe

©2021 Laurel J. Delaney.  All rights reserved.

"We cannot stop the winter or the summer from coming. We cannot stop the spring or the fall or make them other than they are. They are gifts from the universe that we cannot refuse. But we can choose what we will contribute to life when each arrives."  – Gary Zukav

Let's Welcome Highly Skilled Businesses and Workers Into the US Post-Global Pandemic

©iStock/Garetsworkshop

As the US looks to post-pandemic recovery, experts are highlighting the importance of international graduates returning to work in the US.

The Department of Homeland Security (DHS) should facilitate international entrepreneurs who want to work in the US by updating immigration rules, suggests a new report from the Brookings Institution. In this report, a range of attorneys and social scientists experienced in immigration and entrepreneurship are urging the DHS to follow up on a 2014 memo to welcome more “highly skilled businesses and workers” in a post-pandemic US.

Read on to learn more.

Growing Your Business Globally: 3 Fearless Female Founders Share the Keys to Success

©2021 Laurel J. Delaney.  All rights reserved.

You are welcome to join the SCORE webinar today, 6/3, at 1PM EDT (free of charge).  Laurel Delaney, President of Women Entrepreneurs Grow Global® will be presenting (her lead slide pictured above) along with Jill Bishop, founder and CEO, Multilingual Connections and Cherry Miyake, founder of China Manufacturing Inc.

Here's what you will learn:

• Why going global ignites growth for a business
• How to go global with renewed gusto and emerge stronger
• Why engaging multilingual audiences is necessary to expand your global reach
• How translation can help create trust and ensure brand nuance internationally
• Why China is a market of opportunity
• Where the growth industries and demands are in China
• What can you do to get started in China?

To learn more and to attend, visit:  Growing Your Business Globally – Three Fearless Female Founders Share the Keys to Success

Deloitte's 2021 Global Marketing Trends

©iStock/metamorworks

From people and businesses to governments, everyone needs to find new ways to navigate this new world.  How do you uncover and discuss the implications of global marketing trends at a time when the world has seemingly turned on its axis and still continues to change in unpredictable ways?

Read "Deloitte's 2021 Global Marketing Trends," to discover how some of the leading companies in the world are harnessing customer passion, and learn the seven trends that can help executives break through this wall of uncertainty and take action. 

Exporting Can Boost Small Business Recovery

©iStock/Lady-Photo

By working to enter, or re-enter, the global marketplace, many small businesses are sitting on the precipice of success. 

Nearly 96 percent of the world’s consumers live outside the United States and trade represents nearly two-thirds of the world’s $80 trillion economy. With exporting as a component of a business’ growth strategy, a company can expand faster, create jobs, and pay higher wages — all while contributing to the local economy.

In this particular example, Michigan firms are considering pivoting and enhancing their customer base and revenues via exporting.