How to Achieve An Enduring Global Enterprise

©iStock/Khanisorn Chaokia

Whether you run a one-person shop or an organization with 300 employees, open and honest conversations with yourself and your team about your goals will help you create a global marketing strategy, build collective commitment, and achieve an enduring global enterprise.

Here are some things to think about as you get started (by Laurel J. Delaney).