Wednesday, July 28, 2021

Which Company Has More Than 400 Global Consumer-Based Websites and a Large Portfolio of Digital Products?

Recognize these household brands:  Kleenex, Scott, and Huggies? You guessed it.  It's the Kimberly-Clark Corporation that has more than 400 global consumer-based websites and a large portfolio of digital products.  Even though a quarter of the world’s population touches its products every day, changing consumer preferences, stiff competition, and increased production costs stifled demand a few year ago.  

With so many brands and 175 countries to localize for, there’s a lot that goes into building a cohesive digital experience yet going digital has helped Kimberly-Clark pull back ahead. 

From managing pricing, manufacturing, distribution, merchandising, shelving, sales, to people operations, every step of the process has a digital component to make sure their products get from their mills to neighborhood stores.

Learn more, especially how Kimberly-Clark uses the best kept secret Figma to solve design problems and move team members in the same direction.

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