Wednesday, November 27, 2013

Examining Product Names in Multiple Languages

Making sure a company or product name does not offend anyone, sound strange or translate into something other than its original intent in countries all over the world is no easy feat.  For Choice Translating, based in Charlotte, its their profitable niche examining product names in multiple tongues.
"It's expensive to create a brand identity," says Vernon Menard, who co-owns [For Choice Translating] with his wife, Michelle. "We're cheap insurance." 
Read the entire article:  Found in translation:  Avoiding multilingual gaffes

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