Examining Product Names in Multiple Languages

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Making sure a company or product name does not offend anyone, sound strange or translate into something other than its original intent in countries all over the world is no easy feat.  For Choice Translating, based in Charlotte, its their profitable niche examining product names in multiple tongues.

"It's expensive to create a brand identity," says Vernon Menard, who co-owns [For Choice Translating] with his wife, Michelle. "We're cheap insurance." 

Read the entire article:  Found in translation:  Avoiding multilingual gaffes

Related article(s):

• How not to sell abroad
• Adventures in Mistranslations From Around the World
• Funny Mistranslations From Around the World

Bloopers and Blunders in the World Marketplace

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Does it really matter how or what you communicate to your customers around the world, especially when it involves your brand?  If so, then read these fourteen examples of funny mistranslations that could have been avoided had the companies cared enough to hire a professional translator or translation agency.

Funny Mistranslations From Around the World