Monday, October 21, 2013

The Importance of a Global Brand

©2013 Laurel J. Delaney.  All rights reserved.
Everyone knows the Apple brand, yet creating a global brand presence in one or more international markets isn't cheap or easy, especially for a small business owner. But it is worthwhile, provided you understand the reasons why. Below I spell out what a global brand is and five reasons to develop one.

Read:  Making the Case for a Global Brand

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