Wednesday, October 02, 2013

How to Be Like Apple

So you're a small business owner but want to grow up to be like Apple, Google or Coca Cola?  It's not as hard as you think.  First, change your mindset.  Next, to help you make a big impact when it comes to branding, practice these four lessons from Interbrand's 2013 Best Global Brands list.
No. 1: Be consistent.
No. 2: Be nimble.
No. 3: Concentrate on service.
No. 4: Use digital to your advantage.
Read:  Four Small-Business Lessons from 2013's Top Global Brands

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