Saturday, September 06, 2008

Will Outlet Stores Work in Europe?

A new book, "Le Deal: How a Young American, in Business, in Love, and in Over His Head, Kick-Started a Multibillion Dollar Industry in Europe," by J. Byrne Murphy is a memoir of a decade of dealmaking in Europe, most memorably in France, as Mr. Murphy scouts out commercial sites, partners with local developers, meets the demands of politicians, cuts through red tape, and brings a fresh idea to a place not exactly ready for it.

This all takes place after a catastrophic crash of his American business. Rings loud and clear to similarities many of you are experiencing with your domestic business -- rough going.

So if you feel frustration in your effort to grow your business global and need a dose of inspiration, this might be the book for you. Here's the review I caught in the WSJ after I had read the book.

Is there a pot of gold at the end of this storm-to-rainbow story? You bet. Murphy's MacArthurGlen has 11 centers in Europe now, employing 8,000 people and boasting a billion dollars in annual sales.

Goes to show you that anything is possible provided you have that can-do entrepreneurial spirit (perseverance).

1 comment:

Ishani said...

Thanks for suggesting an amazing book!!