Monday, September 15, 2008

Going Beyond the Basic Online Presence

How do you go beyond the basic online presence to attract international customers? Case in point: If you live in Barcelona (which I am sure many of you do!) and wish to travel to the Midwest to get an idea of what a USA farm is like, which of the following would you aspire to visit assuming both farms produce similar items and are close in proximity?

This picture represents exactly how you set yourself apart (online) in the global marketplace. Think Richardson's Farm Corn Maze, is going to go unnoticed for long? I doubt it because they understand the difference between ordinary and EXTRAordinary! And with it comes lots of hard work, exceptional marketing and bold creativity.

Richardson has put in the sweat equity to declare they have the World's Largest Corn Maze!

What are you doing to carve your spot online as "the world's best xxx?" Will we find you?

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