Their recent big challenge has been a drop in sales. How do they boost sales and sustain growth without throwing a ton of money into it?
Here is one option:
They also considered simply continuing to build their brand online, possibly with a greater emphasis on international sales. Jimmy Beans could begin advertising internationally and form cross-border partnerships. But growing outside the United States would entail some of the same lifestyle choices as expanding domestically. In effect, Ms. Zander said, they would be starting a new business that would require travel and money to master.My suggestion for the Zanders is to go back to basics and purely stick to their knitting. Focus more on e-commerce and international expansion. To do this, the Zanders do not need to advertise. Rather, they need to pump up their social media marketing efforts and partner with e-commerce sites outside their own borders to sell their yarns.
Find out what their other options are and what other experts say.
Read the entire article: Seeking Even Faster Growth, an E-Commerce Company Stumbles