The guide covers assessing the value of market research and common uses for market research among SMEs and start-ups. Page 7 shows a nice infographic on keys to success in small business. My favorite part is Page 10, which says: "More than ever before, companies of all sizes are exporting. In fact, the biggest business in the world is international trading." There are some good case studies featured as well. Worth a read.
Immediate download of the PDF file here.