Mister Softee Goes to China

Digital Vision/Thinkstock

This quintessential East coast (established in Philadelphia) institution has forged a remarkable road to China.

It happened almost by accident. An American working as an English teacher was walking around the streets of the city where he taught and noticed a deluge of American fast food franchises, but found nothing resembling the kind of soft-serve ice cream that his college roommate’s family had turned into a multimillion-dollar enterprise.
And that is how Mr. Softee (known in China as Mr. Soft Heart) went to China.

Read all about it here:

Mr. Softee Sets Sights On Asia

Additional related links:

• Mister Softee China website

• Mister Softee China YouTube