Wednesday, November 04, 2009

Everything You Want To Know About The State of Blogosphere

To find out about the growth and trends in blogosphere, catch the State of the Blogosphere 2009 report released, starting October 19th, in five consecutive daily segments.

Here's a snippet of Day 1:
Overall, bloggers are a highly educated and affluent group. Nearly half of all bloggers we surveyed have earned a graduate degree, and the majority have a household income of $75,000 per year or higher. As blogging is now firmly a part of the mainstream, we see that the average blogger has three or more blogs and has been blogging for two or more years. We are also noticing an ever-increasing overlap between blogging and mainstream media.

So who are the bloggers? Let's delve into the demographics:

• Two-thirds are male
• 60% are 18-44
• The majority are more affluent and educated than the general population
◦ 75% have college degrees
◦ 40% have graduate degrees
◦ One in three has an annual household income of $75K+
◦ One in four has an annual household income of $100K+
◦ Professional and self-employed bloggers are more affluent: nearly half have an annual household income of $75,000 and one third topped the $100,000 level
• More than half are married
• More than half are parents
• Half are employed full time, however ¾ of professional bloggers are employed full time.
Jump to Day 5, Global Impact of all (including the use of Twitter) here.

A hat tip to cool colleague Dan Webber, Account Supervisor, Edelman (D.C.) for bringing this to my attention.

Go here for additional data.


brando said...

Hi Laurel, are you aware of this pending legislation?

Online Business Cookbook said...

These stats may explain why half of all bloggers like to blog about bloggers blogging for bloggers on their blog! What the Internet needs are experts (not Bloggers) that can teach whoever whatever they need to know and teach them well. We use blogging as a tool with our online business consulting website to help people.

Laurel Delaney said...

Brando -- yes I am! Thanks.

And Suzanne ... thanks for weighing in with your comments. Best wishes on your blog.


Eric Rudolf said...

Three-quarters of bloggers are employed full-time doing something else . . . whew. I thought I was the only one working an extra 30 hours per week! These stats are great--thanks very much for sharing them.