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To find out about the growth and trends in blogosphere, catch the
State of the Blogosphere 2009 report released, starting October 19th, in five consecutive daily segments.
Here's a snippet of
Day 1:
Overall, bloggers are a highly educated and affluent group. Nearly half of all bloggers we surveyed have earned a graduate degree, and the majority have a household income of $75,000 per year or higher. As blogging is now firmly a part of the mainstream, we see that the average blogger has three or more blogs and has been blogging for two or more years. We are also noticing an ever-increasing overlap between blogging and mainstream media.
So who are the bloggers? Let's delve into the demographics:
• Two-thirds are male
• 60% are 18-44
• The majority are more affluent and educated than the general population
◦ 75% have college degrees
◦ 40% have graduate degrees
◦ One in three has an annual household income of $75K+
◦ One in four has an annual household income of $100K+
◦ Professional and self-employed bloggers are more affluent: nearly half have an annual household income of $75,000 and one third topped the $100,000 level
• More than half are married
• More than half are parents
• Half are employed full time, however ¾ of professional bloggers are employed full time.
Jump to Day 5,
Global Impact of all (including the use of
Twitter)
here.
A hat tip to cool colleague
Dan Webber, Account Supervisor,
Edelman (D.C.) for bringing this to my attention.
Go
here for additional data.
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