Going Global Facilitator Guide

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There's something for everyone in this nifty Canadian guide. When you click on the link it downloads immediately to a 61-page PDF file entitled, "Going Global: Introduction to export marketing of cultural products and services." The project was funded in part by the Government of Canada's Sector Council Program.

Made in China

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Watch James Fallows's Made in China video. He does a fantastic job narrating about China's dynamo manufacturing capabilities and has an accompanying article, "China Makes, The World Takes," in the current issue of The Atlantic online. Unfortunately it's only available to subscribers but that doesn't mean you can't go out and buy a copy. James is an Atlantic national correspondent.

A hat tip to Paul Barsch, Global Services Marketing, Teradata, a division of NCR, for turning me on to the piece.

Separately, but related, I'll be posting on, "Dragons At Your Door," in a couple of days. The fascinating book is scheduled for release tomorrow (June 12).

Photo credit: Michael Christopher Brown.

Globalization: The Future

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Here's a look at the presentation I gave on May 24th in Chicago and hosted by IBM and Catwalk Consulting. Be sure to view it in fullscreen.

If you are interested in having the same presentation for your group or organization (which I am doing this month for several firms), you know where to find me!

By the way, the presentation offers ten disciplines to thriving in the global marketplace. The audience thought it was all pretty compelling. See what you think. Let me know.

Pepsi: Repairing a Poisoned Reputation in India

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How the soda giant fought charges of tainted products in a country fixated on its polluted water.

A lesson for us all. But I wonder why Pepsi doesn't make the product elsewhere, where the quality of water is not an issue, and then export the finished goods to India?

Read the very comprehensive piece here.

Exporting Is a Big Step

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By Steve Strauss, Special for USA TODAY

Q: What do you think of exporting? Generally, is it a good idea for a small business? How difficult is it to get started? How expensive? Lots of questions. Thanks. — Maggie

A: First, we need to define exactly what you mean by "exporting" because the Internet has changed it, along with just about everything else. You see, today it is much easier than ever before to sell your products to an international audience — via your website — but that differs than traditional exporting wherein you find partners and distributors overseas who agree to represent you and sell your wares.

When it comes to the traditional idea of exporting, you are looking at the proverbial good news and bad news. First the pros ...

If you want a shortcut to finding an Export Assistance Center in your area, go here instead of downloading, as Steve suggested, a PDF file.

Age-Old Question of International Trade

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Q: We are a small manufacturer and want to purchase some component parts overseas. The overseas entity doesn't want to ship without payment. Yet we don't want to pay before we are sure that the goods will come and they will be of the quality represented. What are our options?

-- Marc Chafetz, Washington, D.C.

A: You're asking one of the age-old questions of international trade: How do a buyer and seller handle payment so neither gets burned? Read WSJ reporter Kelly Spors's answer here.

And I'd like to add my two cents on the subject.

Technology Allows SME's To Go Global

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Throughout the month of May, chambers of commerce throughout the country will recognize small businesses for their achievements and contributions.

One look at the statistics and it's easy to see why we deserve our praise. Small businesses have generated 60 to 80 percent of net new jobs annually over the last decade, according to smallbusiness.com, and according to the Small Business Association, small business owners represent 99.7 percent of all employer firms.

But even 15 years ago, small businesses were often limited by their geography to local or regional customers. Today, thanks to advances in technology, many of the 26 million small businesses in the United States can operate globally.

Read more here.

Seeking a Place on the World Stage

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What do rock stars, entrepreneurs and universities have in common: They want to be known worldwide.

Read about how Brown University has a new international initiative.

Taking your business to new borders

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Featured in the Chicago Tribune on Tuesday, May 22nd and wanted to share the piece with you.

Back in the 1980s, Laurel Delaney worked at a Chicago manufacturing firm that made chemical cleaning products.

Over a nine-year period, the company grew from $250,000 to $6 million in annual sales by "going global."

The firm eventually sold products in more than two dozen countries and reaped approximately a third of its sales overseas.

Watching that transformation spurred Delaney to adopt an adage to which she has adhered ever since: "Go Global or Die."

Read the story here.

Artist: Chrissy Weisgard, title "Crossing Borders," Denmark.

Who is more global? You, me or Spiderman?

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None of the above. Despite the hype over globalization and suggestions that the top managers of large corporations should come from/be based in emerging economies like India and China, we have only a handful of instances where corporations have done something tangible in this direction. To learn more, visit here.

Surviving in a Global Economy

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I will be giving a talk in Chicago at an exciting Empowering Women in Business event sponsored and hosted by two of my favorite companies -- IBM and Catwalk Consulting -- on May 24th. Hope you can join us! Learn more and register here.

Lollapalooza Going Global?

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Perry Farrell is looking to possibly take his Lollapalooza show back on the road after being in a static location that last few years. When Farrell founded the festival, Lollapalooza started off as a successful traveling show, but sputtered when it returned from a a six year hiatus. After the 2004 tour was cancelled due to low ticket sales, Lollapalooza set up shop in Austin for a year before landing in its current location in Chicago. The home base approach seems to have worked and the festival has returned to being one of the biggest in the U.S. However, Farrell apparently is growing restless.

Guess what's next? Find out here.

Is Friedman's Flat World Deeply Skewed?

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Join the debate.

Warren Buffet Going Global

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We are on the right track if Warren is joining us in going global! He's looking for more money outside the U.S.

UPS Searching for World's Best Small Businesses!

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This is one of my favorite contests on the planet!

UPS today -- May 8 -- kicked off a program that seeks the best small businesses across the globe (yeah ... that's us!) -- from Alabama to Argentina and from Zimbabwe to New Zealand.

Dubbed the UPS Best “Out-of-the-Box” Small Business Contest, the program is designed for companies with annual 2006 revenues of at least $250,000 but not more than $10 million and is a way for UPS to reward small businesses using creative, innovative ideas and concepts.

Prizes for the winners range from $5,000 to $25,000 in cash, plus an IBM small business package. This is the first year that small businesses from around the world -- not just those in the United States -- are eligible to participate.

I participated in this event last year as an expert panelist speaker and it was a blast. I met so many innovative small business owners and still wear the decorative pin that one of the winners made through her business!

Will I see you there? I hope so. It's high-time we meet! First, you must register. And there is a special registration area for small business owners operating in different parts of the world. For example, here's the Chinese registration page. Once you register, I will wait to hear whether you are selected as a winner. Remember, all of you are already winners in my book!

Better hurry because contest application period ends September 1. In case you skipped the previous links, begin the online registration process here.

P.S. Just in (5/9) ... I have been asked to be a judge on the program and it's official:

The entries will be judged by an international panel of renowned small business experts, including: Laurel Delaney, President and Founder, Global TradeSource, Ltd.; Joshua Lau, Founder and CEO of YesAsia; Juan Antonio "Oso" Oseguera, editor of Entrepreneur en Español and Hayden Bradshaw, publisher and editor of Enterprise Magazine.

Read the press release here. I am honored and cannot wait!

Hi, Laurel ... How are you?

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I always welcome emails like the one below from friends and colleagues worldwide. My new theory is to start measuring my ROA (return on accessibility) instead of ROI (return on investment). If you or your employees are not accessible, how will you contribute to the world at large?

Here's a message from a blogger colleague in China:

Hi, Laurel,

How are you? Having a good week?

My name is Rich Brubaker, and I am a fellow blogger located in Shanghai.

I recently found your blog, and have read your bio, and I just wanted to send a short welcome note to say that I look forward to following your blog.

Also, your software (blogspot) is actually being blocked by the great China Firewall, so I am unable to post replies (and that will also be the case for others in China).

Hope all is well and let me know if you would like to use any of my China content. I write a lot of content that SMEs would benefit from.

Hope all is well,
Rich

Richard Brubaker, MBA
China Strategic Development Partners LLC
Managing Director

934 Nanjing West Road, Suite 505
Shanghai, P.R.C. 200041
Tel: +86 21 6218 8486
Fax: +86 21 6217 0928
Website: China Strategic Development Partners
Weblog: All Roads Lead To China
Skype: rbrubaker_shanghai

Note to Richard ... thank you and hope you get the attention you deserve! Shame on China for blocking our blogs! Anyone in China who wants to post a comment on an entry, email me at ldelaneyatglobetradedotcom.

Take care,
Laurel

Resources To Get You Going Global

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These are all up on our blog now (right side panel) but wanted to make sure you are aware:

Scribed Global Guru: A manifesto to get businessmen and businesswomen out of their own backyard and transition from local, regional or national firms into global players.

Building Your Global Empire: Women in companies of all sizes are taking their business around the globe -- and to the bank.

Lost in Translation: Cautionary tales plus 10 ways to go global.

Going Global: 14 tips from leading experts and bold entrepreneurs will help you expand internationally.

Happy global trails!

Small Is Beautiful and Borderless

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Read Federal Reserve Chairman Ben Bernanke's (pictured) lips:

Being a small business is not a barrier when it comes to competing in the global economy. The key is to find your company's niche and focus on its strengths.

More here.

How Global Is Your Business?

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How global is your business, really? Put your company to the test with Pankaj Ghemawat's Globalization Survey, and after completing it, download a free PDF of his 2006 McKinsey Award-winning article, "Regional Strategies for Global Leadership."

I just completed the test and it takes about 8-10 minutes. Very substantial and well-thought out. Make sure you answer all the questions -- otherwise it won't take -- and include an email address (at the beginning) to receive the free PDF article!

Small Enterprises Are Not The Solution?

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Very provocative article originating in Ghana ... see what you think and feel free to weigh in with your comments.

Excerpt 1:

Close behind it comes operating a small business that is not making it. The small and medium sized enterprise sector (SMEs) carries the hopes of government, being advocated by conventional economists as the solution to unemployment in the global market, and large amounts of money annually being pumped into support for small businesses – with micro-financing schemes, training and support.

Excerpt 2:

That is a result of the second reason: the global market gives huge advantage to size. If a small business succeeds, it is inevitably taken over by larger business. Even Mark Shuttleworth, perhaps the most successful small business start-up in South Africa, could not resist the terms of the take-over. When that happens? Jobs are lost because the larger entity remains competitive only by replacing people. Mergers and acquisitions dominate at the top.

Ouch.

Read the article here.