Thursday, May 24, 2007

Taking your business to new borders

Featured in the Chicago Tribune on Tuesday, May 22nd and wanted to share the piece with you.
Back in the 1980s, Laurel Delaney worked at a Chicago manufacturing firm that made chemical cleaning products.

Over a nine-year period, the company grew from $250,000 to $6 million in annual sales by "going global."

The firm eventually sold products in more than two dozen countries and reaped approximately a third of its sales overseas.

Watching that transformation spurred Delaney to adopt an adage to which she has adhered ever since: "Go Global or Die."
Read the story here.

Artist: Chrissy Weisgard, title "Crossing Borders," Denmark.

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