Tuesday, June 05, 2007

Pepsi: Repairing a Poisoned Reputation in India

How the soda giant fought charges of tainted products in a country fixated on its polluted water.

A lesson for us all. But I wonder why Pepsi doesn't make the product elsewhere, where the quality of water is not an issue, and then export the finished goods to India?

Read the very comprehensive piece here.

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