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Recognize these household brands: Kleenex, Scott, and Huggies? You guessed it. It's the Kimberly-Clark Corporation that has more than 400 global consumer-based websites and a large portfolio of digital products. Even though a quarter of the world’s population touches its products every day, changing consumer preferences, stiff competition, and increased production costs stifled demand a few year ago.
With so many brands and 175 countries to localize for, there’s a lot that goes into building a cohesive digital experience yet going digital has helped Kimberly-Clark pull back ahead.
From managing pricing, manufacturing, distribution, merchandising, shelving, sales, to people operations, every step of the process has a digital component to make sure their products get from their mills to neighborhood stores.
Learn more, especially how Kimberly-Clark uses the best kept secret Figma to solve design problems and move team members in the same direction.