Wednesday, August 04, 2021

How Marriott Deals With an Uneven Post-Pandemic Revival

Marriott, the world’s largest hotel company by rooms, is staggering the rollout of its 'Power of Travel' global marketing campaign for its Bonvoy loyalty program in Asia-Pacific because the world is dealing with an uneven recovery from the global pandemic

While the campaign has been launched in some markets, where the recovery is more evident, its rollout could be delayed to September or beyond in other markets across the region.

Is the Marriott global campaign perfectly timed - for the United States, Europe and Asia-Pacific?  Find out here

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