Today in Global Small Business: Sayonara to Steve Easterbrook as CEO of McDonald's

©iStock/J2R

What's affecting me, my clients, my colleagues and other global small business owners:

• Endeavor Global Marketing reportedly paid about $200 million to acquire 160over90 and now will adopt that name after it pulled the plug on an IPO. 
• There are challenges to international e-commerce but they can be overcome.
• Quote of the week: “Embrace what you don't know, especially in the beginning, because what you don't know can become your greatest asset." – Spanx founder Sara Blakely
• Customer service can get better even if loyalty doesn't.
• As China and US attempt to sign a trade deal, thousands of companies are asking for tariff exclusions.
• You're fired!  McDonald's CEO Steve Easterbrook is out as of 11/3/19.

Compete More Effectively and Succeed in the Global Marketplace

©2019 Laurel J. Delaney.  All rights reserved.

What is your commitment to customers? Does everybody in the company understand this commitment inside and out? Do you provide exemplary service? Friendly service? Accessible service? The service goal of online retailer Zappos is “Delivering happiness.” Define yours and carry through on it every step of the way.

Ours is:

"Everything we do is to help our customers compete more effectively and win in their marketplace.”

The customer service mentality should permeate your entire organization.  Here's how to go about it.

How to Improve Customer Service the World Over?

Photo courtesy:  ©Laurel Delaney 2012, "Whole Foods Customer Suggestions"

Improving customer service can be as simple as tacking up a bulletin board (as shown above at a Whole Foods Market in Chicago) and letting customers say what they want to say.  Who knows, you might end up with improvements on the way you do things and some great ideas!

The goal is to bring out the best from your global customers and stakeholders by giving them an area to share and discuss feedback.

What have you done lately to improve customer service?  Let us know -- especially any online platforms you've developed -- and we'll post your ideas here.

Related post:  How to Provide Great Global Customer Service

Thanks, Happy December 1st and have a great weekend!