Generative AI Could Boost Creativity, But Only For Some

©iStock/Volodymyr Kryshtal

The new data, in “How and For Whom Using Generative AI Affects Creativity: A Field Experiment,” was recently published in the Journal of Applied Psychology. For the study, the researchers conducted an experiment to find out exactly who is getting a creative boost from the technology and why. 

Some are getting it but there's a catch.