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Intrigued by the idea of portable radios,
Paul and Joseph [Galvin] soon gravitated toward finding a solution for an affordable radio mounted in the car itself. In June 1930, the brothers enlisted the help of inventors Elmer Wavering and William Lear to retrofit Paul’s Studebaker with a radio.
During the project, Paul and Joseph decided to rename their business to Motorola: “motor” for motor vehicle, and “ola,” which was derived from the company Victrola, the preeminent phonograph manufacturer, to evoke the idea of music.
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