Today in Global Small Business: Sheryl Sandberg Says There Are Reasons For Optimism

©iStock/Mohamed Sayed

What's affecting me, my clients, my colleagues and other global small business owners:

• Omicron stalled the global small business recovery, but there are reasons for optimism.
• An individual global small business has a relatively small carbon footprint. But together, these businesses have a huge impact — both on the planet and on the communities in which they operate. Learn how.
• The inconvenient truth about the insight brands use to target global audiences is that, just like local marketing teams, it speaks different languages.
• Quote of the week: “Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence" – Helen Keller
• 3 tips for taking a family business public.
• What is UnionPay?  [I wrote about UnionPay in my book, Exporting:  The Definitive Guide to Selling Abroad Profitably.]