Ecommerce Revolutionized Buying and Democratized Selling

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Not only has e-commerce revolutionized buying, but it has also democratized selling. With an internet connection and a computer, a small business has exponential access to large markets that so far have eluded small businesses.

According to a 2018 U.S. Chamber of Commerce study, 84% of small businesses surveyed are using at least one digital platform to provide information to customers, 79% to communicate with customers and suppliers, and 75% for sales.

Online shopping is redefining the modern retail industry. In 2017, according to Small Business Trends, over half of Americans prefer to shop online and 80% of Americans shop online at least monthly.

Read on to learn how e-commerce has revolutionized buying and democratized selling.