A Case Study: How Social Media Tools Benefit Global Small Businesses

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In today’s digital and mobile world, social networking systems have also become an important tool to help global small businesses access new customers, drive sales, and increase customer satisfaction.

To better understand the scope of how small businesses use Facebook, for example, and its products, the U.S. Chamber’s Technology Engagement Center and Facebook partnered with Ipsos, a global market and opinion research firm, to conduct a survey of almost 4,000 owners and employees of small businesses in the United States.

The results show how social media tools benefit global small businesses.