Friday, November 22, 2019

Scaling for Global Growth by Laurel J. Delaney

Laurel Delaney interviews UPS's Marketing Director for small businesses, Jeremy Melis.  Here's a snippet of one question:

LD: There’s a lot of talk lately about scaling a business. Can you define what that means? Some people think of it as hiring the right people, whereas others might perceive it as finding customers.

JM: Scaling means something different to every business. Scaling can refer to more employees, new geography, more equipment or facilities, increasing the online presence or any combination of those things. The real question is, ‘Why are you in business in the first place?’ If scaling helps you achieve that, then you’re on the right path.

Read more here.

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