Friday, March 06, 2015

The Global Small Car Launch

iStock/Naveen 0301
According to IHS, around 88.6 million cars will be sold globally this year, up 2.4 percent from 2014, weighed by an expected contraction in Russia's market.  In this instance, India will be the first market to receive French automobile maker Renault's global small car (priced below 4s4 lakh) this year.

Sumit Sawhney, country CEO and managing director Renault India says:
Renault customises its products for Indian conditions and cited the 37 changes it made in Duster before launching the car in India.
For a product to succeed in India, it must be at the right price, the right product adaptation and the right timing.

Read:  It's India first for Renault's global small car launch

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