Tuesday, March 31, 2015

Bold Moves Are Needed to Enter New Overseas Markets

Some say Canadians are too complacent about seeking export markets. But not the CEO of Brampton-Ont. based Mirus International Inc.  His firm makes electrical filters for high-powered drilling equipment used in the petroleum industry.

Here's what he did to break through to customers in China.
... he seized the opportunity last year to buy an existing factory in Suzhou, with a loan guaranteed by Canada’s federal Export Development Corp.
That's exactly the kind of bold move needed to enter new overseas markets.

Read more here.

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