Tuesday, December 16, 2008

Set Expectations With Global Strategic Partners

One of the toughest aspects to finding good overseas partners in any part of the world, and particularly in BRIC (Brazil, Russia, India and China) countries, is to first -- after you've got serious interest -- get specific answers to the following questions:

1. How will the partner assist with market entry?
2. What will the partner do if you run interference with law-enforcement authorities?
3. How will the partner alleviate bribes?
4. How will they help you protect your money?

Bottom line: Your partners need to know what you expect and they should also protect you from what you don't know if at all possible.

Read more about what's involved here.

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