Set Expectations With Global Strategic Partners

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One of the toughest aspects to finding good overseas partners in any part of the world, and particularly in BRIC (Brazil, Russia, India and China) countries, is to first -- after you've got serious interest -- get specific answers to the following questions:

1. How will the partner assist with market entry?
2. What will the partner do if you run interference with law-enforcement authorities?
3. How will the partner alleviate bribes?
4. How will they help you protect your money?

Bottom line: Your partners need to know what you expect and they should also protect you from what you don't know if at all possible.

Read more about what's involved here.