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We've been saying this all along ...
Wiggly Wigglers, a rural England-based natural gardening company, was awarded (U.S. $50,000!) by Dell and its global partners for its innovation and leadership in social media. Using tools like Facebook, podcasting and blogging, Wiggly Wigglers:
- Serves 90,000 customers worldwide and delivers its products across Europe;
- Cut its advertising budget by 80 percent when the company turned to social media over traditional advertising;
- Facebook fans currently stand at 898, with over 170 discussion topics;
- Hosts podcasts from the “Wiggly sofa” reaching thousands of listeners per week, and
- Built its catalogue based on Wiki ideas generated on its Facebook page by experts and customers.
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Read more about the
Dell/
NFIB Small Business Excellence in Customer Experience Award
here.
What a wonderful example of how to use social media to grow your business globally. Congratulations to Wiggly Wigglers and all the other award recipients!
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