Thursday, November 06, 2008

Use Social Media To Grow Global

We've been saying this all along ... Wiggly Wigglers, a rural England-based natural gardening company, was awarded (U.S. $50,000!) by Dell and its global partners for its innovation and leadership in social media. Using tools like Facebook, podcasting and blogging, Wiggly Wigglers:
  • Serves 90,000 customers worldwide and delivers its products across Europe;
  • Cut its advertising budget by 80 percent when the company turned to social media over traditional advertising;
  • Facebook fans currently stand at 898, with over 170 discussion topics;
  • Hosts podcasts from the “Wiggly sofa” reaching thousands of listeners per week, and
  • Built its catalogue based on Wiki ideas generated on its Facebook page by experts and customers.
Read more about the Dell/NFIB Small Business Excellence in Customer Experience Award here.

What a wonderful example of how to use social media to grow your business globally. Congratulations to Wiggly Wigglers and all the other award recipients!

1 comment:

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