Wednesday, October 29, 2008

Set Yourself Apart in the Global Marketplace

This fascinating article talks about how Colombia wants the world to recognize its passion. And it is not indicative of just Columbia (check out the Embassy of Colombia). A growing number of countries are using branding strategies to set themselves apart in the global marketplace.

No matter what you are passionate about -- whether it's a country, a service or a product -- don't forget to highlight its advantages.

And by the way, Columbia's new branding strategy is: Columbia is Passion.

1 comment:

Gregory Majersky said...

I know Kenya is pushing hard for a "brand Kenya" but having some difficulty with a cohesive vision.