Tuesday, October 07, 2008

Local Footprint, Global Reach

Here's my latest contribution over at the OPEN Forum by American Express. It's entitled, "McDonald's: Local Footprint, Global Reach."

Key objective:
To understand how effective the concept of local footprint, global reach can be in developing a successful global strategy for a company.
Favorite part: By surfing online, you can check out the Golden Arches in different parts of the world to see the differences in culture, food offerings and technology.

Take a look. And if you like what you see, click on the Found It Useful button. It helps me determine whether I am doing a good job or not with my posts. Many thanks.

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