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Think you can translate your brand for the savvy Chinese shopper?
iStock/Thinkstock With a population of 1.3 billion whose per capita income is expected to double over the next 10 years, and a consumer market that is expected to grow to $14 trillion by the year 2025, it's no wonder foreign companies are investing billions to reach today's Chinese consumer. Research reveals a growing demographic of generally younger, affluent, urban Chinese consumers who are willing to consider foreign brands.
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... My interest has always been to track trends before they affect us. I like to be way out in front, and that’s why I follow closely anything that has to do with global small business trends.Let me know what you think. Direct link here.
read more here.In his weblog for May 7, 2007, Dani Rodrik takes us to task for exaggerating the benefits of globalization in raising US household income and GDP. Professor Rodrik long ago established his reputation as a globalization skeptic; today he is the favorite Harvard economist among the backlash crowd. Eight years ago, Francisco Rodriguez and Rodrik (1999) notched their academic guns against Jeffrey Sachs and Andrew Warner (1995), expressing a skeptical view of the benefits of liberal trade policy to developing countries. As targets of Rodrik's latest outburst of skepticism, we share good company.
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To debunk globalization proponents, Rodrik uses ...
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Gardner: Let’s start with Laurel. Help us understand some of the issues facing small businesses, those seeking to expand their addressable markets and how they can start doing more business overseas.Visit here if you want to listen to the podcast or read the transcript. Go here if you want to simplify international trade.
Delaney: Actually, there are two forces at work right now for small businesses. One has to do with the issue of globalization. I think we all know the buzz that’s going on about going global that has been driven largely by Thomas Friedman with his book, "The World is Flat." He’s caused mainstream America and all small businesses to step up to the plate and consider the world as your market. The second force is technology, and technology is making it easier now to go global.
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As the media environment becomes increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled and marketing organizations, agencies and media companies are having to change at an unprecedented pace. A new cross industry study details how marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users.Download the 15-page study produced by ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), AAAA (American Association of Advertising Agencies), and management consulting firm Booz Allen Hamilton here.
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Is that you? If it is, I encourage you to read this press release and get ready to dive into the UPS Business Monitor United States 2007 Report when it is released November 1st. I will post more about it then.Most of America's small- and mid-sized businesses have failed to explore the significant growth opportunities offered by an increasingly global economy. Indeed, a new survey conducted for UPS shows 67 percent of the nation's small-to-mid-sized enterprises (SMEs) are still chaining themselves to the U.S. economy.
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Highlights from Doing Business 2008: As countries reform their business regulation, more businesses are starting up. Eastern Europe has witnessed a boom in new business entry that rivals the rapid growth in East Asia in the past. Large emerging markets such as India, China, Egypt, Turkey, and Indonesia, are reforming fast and investors are taking notice. This year Egypt is the top reforming country worldwide, while Singapore is #1 on the ease of doing business for the second consecutive year.Download report here.
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Spend some time in the hotels, restaurants and even newsstands of Western Europe these days, and as an American you understand pretty quickly that you're poorer than you once were. To be precise, you're 40% poorer--to go by the dollar-euro exchange rate--than you were six years ago.Read more here.