Borderbuster 2009

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In case you are not a subscriber to our world famous Borderbuster e-newsletter (www.globetrade.com/borderbuster.htm), we want to share point No. 8 of today's edition.

8. EVERYBODY LOVES A FREEBIE: BEYOND THE CRISIS: THE FUTURE OF THE GLOBAL ECONOMY*Subscriber Exclusive*
On October 23, 2008, at a conference developed by Big Think and sponsored by strategy+business, financier George Soros, former U.S. Treasury Secretary Lawrence Summers, and Nobel Prize–winning economist Robert Merton discussed and debated the current global financial crisis in New York City. Tom Stewart, the chief marketing and knowledge officer of Booz & Company, moderated the event, which took place at City University of New York.

Tune-in to the videocast here.

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(Global) Marketing Moves to a Digitally Focused Business System

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Marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users.

As the media environment becomes increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled and marketing organizations, agencies and media companies are having to change at an unprecedented pace. A new cross industry study details how marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users.

Download the 15-page study produced by ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), AAAA (American Association of Advertising Agencies), and management consulting firm Booz Allen Hamilton here.

And we first wrote about this new media revolution here with a story about Mel.

Then McKinsey & Company conducted serious analysis of the phenomena here.

It's about using social networking and social media to build a global presence or what the more traditional folks call global marketing.