Wednesday, January 24, 2007

Monday, January 22, 2007

Global Transportation

iStock/Thinkstock
If you are charged with evaluating transportation security decisions or are interested in learning how improved security processes can create value across all the business functions throughout an entire value chain, then read this book.  The authors also look ahead on future developments and best practices for the future.

Thursday, January 18, 2007

Global Sourcing Checklist

iStock/Thinkstock
If you are considering sourcing a product overseas, this is a good article to read. It covers ten tips to help you get started. You'll have the whole world in your hands.

Wednesday, January 17, 2007

Doing Business in Dubai

Digital Vision/Thinkstock
I am really excited over the opportunity to speak March 8 at the WOIBEX: 9th Global Businesswomen and Leader's Forum in Dubai. Before I make my way there, I am learning as much as I can about this great city -- where there is a lot of ground-breaking work taking place.

And while researching, who do I see blogging about his recent trip to Dubai and other fabulous places the world has to offer? The master of global management, Tom Peters. Check it out. You'll learn what works, what doesn't work, or hold up for that matter, on international travels.

Links sometimes don't work.  Try this one if the one above is broken.

Friday, January 12, 2007

International Business Travel Tips

Ingram Publishing/Thinkstock
Global small business owners know face-to-face meetings with international customers help cement quality business relationships -- and the practical aspects of international business travel can make or break a trip.

You can start planning your overseas trip from home on the Internet -- and the sooner the better.

Read more:  International Business Travel Tips

Thursday, January 11, 2007

BIG Businesses in Denmark Just Got Busted By The Little Guys!

iStock/Thinkstock
Read the clip here.
Voxted said that the study should prompt politicians to focus on smaller business's competitive power, instead of writing them off as a part of the Danish business structure under development.'The study shows the relationship to be just the opposite,' said Voxted.
Visit the school where the study was conducted.

Unfortunately, I cannot seem to find the study in English but if you do, please pass it along because whatever is going on in Denmark applies to the United States too.

Tuesday, January 09, 2007

Global Entrepreneurship Monitor

Ingram Publishing/Thinkstock
Start-ups fell in Ireland, Europe and US in 2006 but China powers on.

Entrepreneurial behavior continues to fuel the engine of innovation and growth around the world; and middle income countries boast higher levels of start-up entrepreneurial activity according to the eighth annual Global Entrepreneurship Monitor (GEM).

Irish and US desire for starting businesses waned last year but the emerging economies of Asia and South America showed a rise in entrepreneurial activity, according to the report.

Sunday, January 07, 2007

5 Ways to Find New (or Hidden) Global Markets

iStock/Thinkstock
In 2007, what is your global strategy? Your answer is a decision that reflects an analysis of market potential, company capabilities, and the degree of marketing involvement and commitment your management team is prepared to make ...

Friday, January 05, 2007

Meme (Global) Madness

Hemera/Thinkstock
We have been "tagged" and never one to let anyone down, here's our response:

1. What have you learned so far from visitors to your blog?

We all want to make a difference in our brave new world. When I created The Global Small Business Blog in 2004, I wanted to fearlessly make a mark with helping entrepreneurs and small business go global. Since then, we are turning the world upside down, not flattening it, with our constant offering of practical information and knowledge to help you go global.

Borderbuster readers weigh-in only when a post resonates with them and many of them prefer to email me personally rather than post on our blog. They enjoy a private conversation versus chatting with the world. And that’s okay because we absolutely love hearing from global enthusiasts because they tell us what really matters. Plus, they make our world go round.

2. If someone would offer to pay for a course (or more) for you, what would that course be?

First, here's what we do. We offer management consulting and marketing solutions designed to help entrepreneurs and small businesses go global.

So the course we offer preps you to take on the world. It typically involves the founder or President of a U.S. $1 to 10 million manufacturing firm who is stuck on how to generate additional revenue growth for his/her company without spending a lot of money. We help people get unstuck, focused and ready to conduct business all over the planet. We assist you in all aspects of running a global business -- from finding customers to keeping them, from shipping products to getting paid, from learning about a different culture to becoming a true global netizen. We share our passion for what's possible. To learn more about what takes place, email (see right sidebar) or call 773-381-1700. We’re not shy about promoting what we do because we feel being bold is beautiful and should be borderless! Sounds like a good mantra for 2007:

Be bold! Be beautiful! Be borderless!

3. Are you satisfied with what you've achieved in 2006, in general?

No way! Life is an endless stream of continuous improvements and you have to have the discipline to pursue everything. We have much to accomplish in 2007 from writing another book to redesigning our logo for GlobeTrade.com to redesigning The Global Small Business Blog (with plans to include five key global companies to receive our seal of approval for helping entrepreneurs and small businesses go global). All with the intention of doing a better job to satisfy or exceed expectations for our clients.

Oh, and did I mention that we will create YouTube and SecondLife videos on how to bust-a-border in less than a minute? Watch for them!

4. Has blogging changed your life or your personality in any way?

Yes – blogging makes me work smarter at being a better person (and here I thought being married did that!) and ever-more committed to bringing the best possible knowledge on global business to Borderbuster readers.

5. If you had the opportunity to meet one person that you admire the most in the world, who would that person be?

That is a really tough question because if you leave out the words “to meet” and substitute “to chat with” it would be my Mom, Dad or husband. They have always been -- and continue to be -- intelligent, thoughtful and good sounding boards.

In addition to those three, it would be Sandra Day O’Connor or Alan Greenspan. Both are leading authorities in their respective fields and smart as whips. But I suppose if I had to choose, it would be Sandra. There’s something about Sandra that reminds me of my Mom … and that can only be a good thing.

And now I will tag five people to answer these same questions on their blog: Marsha Firestone at WPO, Ann Handley at MarketingProfs, Seth Godin, Tom Peters, and Bob Marovich.

Abridged Borderbuster: 1/5/07

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CONTENTS

If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:

1. Welcome From The Publisher

2. Special Note To Our Readers

3. Taking Kim’s Toys Away*

4. Business and Cultural Tips: Have Some Fun!*

5. Unblocking Trade*

6. How I Went Global: Ongoing Series // MasterCard

7. A Reader Asks: Q&A*

8. Everybody Loves a Freebie -- repeat: FREE OFFER*

9. Discover Goes to China*

10. Broken Bridges*

11. International Expansion*

12. Blog World: Christmas Trees & More*

13. Laurel’s e-Book: “GODZILLA Global Marketing!”

14. Take A Walk On The Wild Side (TAWOTWS)

15. Wind Behind Your Sail*

16. Miscellany*

|||||||||||||||||||||||||||||||||||||||||

*Indicates exclusive to Borderbuster subscribers only.

Sample section:

5. BROKEN BRIDGES

*Subscriber Exclusive*

Do entrepreneurs really benefit from freer trade?

To read the article, visit: Entrepreneur.com

(Remember, inaction is the worst kind of failure.)

###

To subscribe to Borderbuster, visit:
Sign Up For Borderbuster!

Wednesday, January 03, 2007

We (Suddenly) Live In a Truly Global World

Liravega/Thinkstock
As the article states, global trade is not new. Read more here.

And may you bust many borders in 2007!

Sunday, December 31, 2006

2006 Irish America Magazine Business 100: News Release!

iStock/Thinkstock
Here is the press release.

A bit of shameless self-promotion but I'm so proud of my Irish heritage that I must toot my blogger horn loud and clear! I've been named to the 2006 Irish America Magazine Business 100. The distinction celebrates the entrepreneurial and business success of Irish-Americans.

What makes me even more proud about this honor is that I am one of just 10 women to be named to the list of 100 this year ... joining the ranks of a distinguished and diverse membership roster that includes Caroline Kennedy Schlossberg, Conan O’Brien, and Bono. How cool or lucky is that?!

Other 2006 honorees include James McCann, founder of 1-800-flowers.com; Alan Lafley, chairman, president and CEO of Proctor & Gamble; and Anne Mulcahy, chairman of the board and CEO of Xerox Corporation

Sunday, December 24, 2006

Happy Holidays Around The World!

iStock/Thinkstock
Wishing you a joyous Holiday Season and a happy and healthy 2007!

Tuesday, December 19, 2006

Art Collecting Is Going Global

iStock/Thinkstock
From India to China to Russia ... collecting art is going global, and prices have room to run. Read the article here.

Friday, December 15, 2006

Martha Stewart Going, Going, Global!

iStock/Thinkstock
The lifestyle and media company, founded by Martha Stewart, built on tips for cooking and decorating is looking at expanding food products, retail and its magazines overseas.

Read all about it here.

Monday, December 11, 2006

2006 Irish America Magazine Business 100

iStock/Thinkstock
A bit of shameless self-promotion but I'm so proud of my Irish heritage that I must toot my blogger horn loud and clear! I've been named to the 2006 Irish America Magazine Business 100. The distinction celebrates the entrepreneurial and business success of Irish-Americans.

What makes me even more proud about this honor is that I am one of just 10 women to be named to the list of 100 this year ... joining the ranks of a distinguished and diverse membership roster that includes Caroline Kennedy Schlossberg, Conan O’Brien, and Bono. How cool or lucky is that?!

Other 2006 honorees include James McCann, founder of 1-800-flowers.com; Alan Lafley, chairman, president and CEO of Proctor & Gamble; and Anne Mulcahy, chairman of the board and CEO of Xerox Corporation

More official news to follow.

Thursday, December 07, 2006

Global Entrepreneurs Create Domestic and Foreign Jobs

Digital Vision/Thinkstock
If there's ever a book to read in 2007, it's this one: The New Argonauts: Regional Advantage in a Global Economy

From Publisher's Weekly: Argonauts, Saxenian's mythic term for global commuters employed in the high tech sector, are not the ominous invaders American economic isolationists fear-stealing jobs and ideas from Americans and spiriting them abroad. Rather, Saxenian argues, such global entrepreneurs have created domestic and foreign jobs and reduced the cost of technology for businesses and consumers.

Saxenian is at her best when describing the relatively short history of the international entrepreneur-commuter: the Argonauts, though equipped with Ph.D.s from American universities, hit ethnicity-based glass ceilings in the States and chose entrepreneurship over floundering in middle-management.

Bright, young, foreign-born entrepreneurs formed technology companies (with the help of western venture capital and management theory) in their home countries and succeeded where traditional development initiatives failed. However, when Saxenian projects the implications of Argonaut activity or their future, she sounds prematurely optimistic; some readers may have a hard time envisioning, as Saxenian does, widespread future interglobal cooperation aimed at solving humanity's problems. [Laurel here ... I don't.]

Tuesday, December 05, 2006

Abridged Borderbuster: 12/5/06

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CONTENTS

If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:

1. Welcome From The Publisher
2. Feedback From Our Readers
3. Secrets, Lies, and Sweatshops*
4. Business and Cultural Tips: Have Some Fun!*
5. Oh, Canada!*
6. How I Went Global: Ongoing Series // National Defense
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Unique Gifts From Small Businesses*
10. A Danger in China?*
11. Language Barriers*
12. Blog World: Metroblogging*
13. Laurel’s e-Book: “GODZILLA Global Marketing!”
14. Take A Walk On The Wild Side (TAWOTWS)
15. Wind Behind Your Sail*
16. Miscellany*
|||||||||||||||||||||||||||||||||||||||||

*Indicates exclusive to Borderbuster subscribers only.

Sample section:

5. OH, CANADA!
*Subscriber Exclusive*

Want to jump into the international market? Meet our friendly neighbor to the north.

To read the article, visit: Entrepreneur.com

(Remember, inaction is the worst kind of failure.)

###

To subscribe to Borderbuster, visit:
Sign Up For Borderbuster!

Thursday, November 30, 2006

Global Goliath Terrorizes A Small Business

iStock/Thinkstock
"It would appear that any tiny threat to LVMH's $13 billion in global sales in the first three quarters of 2006 and their 60,000 employees worldwide is more important to defeat than dealing with sweatshop labor it probably employs from factory workers around the globe."

WOW. Powerful statement. Read more about how a Global Goliath attempts to terrorize a small business ... here.

And here at Pittsburgh Post-Gazette: A Tiny Firm Wins 'Chewy Vuiton' Suit.

Note: Due to server upgrades, some of the links may no longer work.

Monday, November 27, 2006

Liquid Borders?

Wavebreak Media/Thinkstock
Shipping goods from one country to another has always been a paper-intensive process. According to the Organisation for Economic Co-operation and Development, every container that crosses international borders generates 30 different documents. That adds up to roughly five billion documents a year.

But the EU, in partnership with IBM and the Free University of Amsterdam, plans to do away with all that paper, and instead have imported goods counted, monitored and evaluated for tax automatically, without producing a single sheet.

Sound unbelievable? Read more here (immediate download of PDF file): A pilot between the EU and IBM could introduce paperless shipping.

Tuesday, November 21, 2006

Monday, November 20, 2006

Going Global

Wavebreak Media/Thinkstock
When Ogilvy Interactive set out to take IBM Corp.'s e-mail marketing strategy international, it knew it would need to make some adjustments to both messaging and design. It also would need to check in with local ISPs, which can impede delivery rates.

"Deliverability [as a concept] is fairly new to Europe and Asia-Pacific," said Eric Wheeler, CEO-North America of NEO@Ogilvy Interactive, the digital media unit of agency Ogilvy Interactive. "Marketers going into these places need to understand where they are, how to integrate into that region and what kind of technology they need."

Read the balance of the article here.

Thursday, November 16, 2006

Is Your Firm Setup Like An Import-Export Business?

iStock/Thinkstock
It should be.

An excerpt from the article:
According to Polk, it is critical for companies today to develop a world-class "tri-lingual organization" fluent in the "languages" of the consumer, the customer and the company. "What you are doing is translating your agenda into the language of the person who has to execute it," namely the retailer who sells the product. He likes to think of Unilever as an "import-export business," with some good product ideas hatched in Europe or elsewhere and then exported to the United States, or vice-versa. Axe body wash, for one, was a hit in Europe well before Unilever brought it to the U.S. market.
Read the article here: It's All About Dislocating Ideas

Monday, November 13, 2006

On The Rise: Small Businesses with BIG Innovations

I had the great honor to serve as a panelist at the "On the Rise Small Business Conference" on Thursday, November 9 at the Timer Warner Center in New York. The event was hosted by CNN and sponsored by UPS with topics ranging from how to market your business on the Web to global expansion. The purpose of the event was to recognize innovation in small business.

Ali Velshi, one of CNN's top business anchors and a seasoned business and financial news reporter, moderated the evening's discussion and did a fabulous job keeping it lively and on track . Velshi currently provides his signature report "Vested Interest" on American Morning and Prime News with Erica Hill.

Here are a couple of pictures from the event (courtesy of UPS and with permission to use):

Mary Wayman, Founder, Application2Graduation
(A2G) and Kurt Kuehn, Senior Vice President,
Worldwide Sales and Marketing, UPS.

Panel experts (L-R): Eileen O'Brien, Vice President, Small & Medium Business, Hewlett-Packard Company, Laurel Delaney, Founder and President, Global TradeSource, Ltd. (Globetrade.com), David Young, Founder & CEO, BMI Gaming, Rieva Lesonsky, Editorial Director, Entrepreneur Media Inc.,Kurt Kuehn, Senior Vice President, Worldwide Sales and Marketing, UPS, Ali Velshi, CNN anchor and reporter and Helen Morley, Founder and CEO, Helen Morley Designs.

Kurt Kuehn (center), Senior Vice President, Worldwide
Sales and Marketing, UPS is surrounded by the proud winners.

The Alzheimer's Store winners Mark and Ellen Warner with
Kurt Kuehn (center), Senior Vice President, Worldwide Sales and Marketing, UPS

Money Savvy Generation winners Michael and Susan Beacham
with Kurt Kuehn (right), Senior Vice President, Worldwide Sales and Marketing, UPS

All the winners in a very happy pose!

Panelist's company websites:

Helen Morley's
Laurel Delaney's
David Young's
Eileen O'Brien's
Rieva Lesonsky's

Winner fact sheets, videos and websites:

1st place: Application 2 Graduation

2nd place: Money Savvy Generation

3rd place: The Alzheimer's Store

Read more about the 2006 contest here.

Read more about the 2006 winners here.

Read the press release here.

And one shameless plug for UPS that will enable you to take on the world.

Tuesday, November 07, 2006

Abridged Borderbuster: 11/6/06

iStock/Thinkstock
CONTENTS

If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:

1. Welcome From The Publisher
2. Feedback From Our Readers
3. Navigating China’s Labyrinth*
4. Business and Cultural Tips: Have Some Fun!*
5. China’s “Chuppies” Are Buying American*
6. How I Went Global: Ongoing Series // Orhan Pamuk
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. 2006 Online Harmonized Tariff Schedule*
10. 2006 Report on Foreign Trade Barriers*
11. Plan Globally, Deploy Locally*
12. Blog World: Managing Globalization*
13. Laurel’s e-Book: “GODZILLA Global Marketing!”
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany*
|||||||||||||||||||||||||||||||||||||||||

*Indicates exclusive to Borderbuster subscribers only.

Sample section:

5. CHINA’S “CHUPPIES” ARE BUYING AMERICAN
*Subscriber Exclusive*

We hear plenty about Chinese imports -- the flow of goods manufactured in China and sold into the United States -- but not so much about U.S. exports sold into China. And yet, "China is one of the fastest growing markets for U.S. exports."

Find out more at IndustryWeek, visit:
China's "Chuppies" Are Buying American

(Remember, inaction is the worst kind of failure.)

###

To subscribe to Borderbuster, visit:
Sign Up For Borderbuster!

Monday, November 06, 2006

Should I Stay Local or Go Global?

Moodboard/Thinkstock
Among the biggest challenges firms face in going global is that of performing a rigorous analysis to determine which functions should stay at home or go global. Then, too, firms sometimes fail to clearly understand their customer bases and value propositions. If a company depends on close relationships with certain business partners or customers to deliver value, then outsourcing may create new barriers that add layers of complexity to processes—offsetting any financial gains.

Read the article here. 

(Note: over time, links change.  If the link doesn't work, try here).

Wednesday, November 01, 2006

Look At India For Your Next Market Entry

Fuse/Thinkstock
India offers so many opportunities that Wharton has decided to launch India Knowledge@Wharton. Their network already surpasses 750,000 subscribers worldwide. Must be something going on there -- beyond our typical radar. Better take a look.

Visit knowledge area here.

VISA's Global Gateway Launches New Small Biz Website

Image Source/Thinkstock
VISA launches a new small biz site and contest. You could win a solution package (hopefully it includes advice on how to go global!) worth U.S. $10,000. Looks like VISA is getting a little edgy. That's a good thing.

Go for the prize here. Deadline for applications is December 31, 2006. (Note: Links change over time. If the link doesn't work, try here.)

Monday, October 30, 2006

Top 10 Global Sourcing Issues to Consider

Hemera/Thinkstock
So your small business is experiencing better-than-expected growth, and you're ready to take the next step and expand globally? Think about when you go shopping -- more often than not, you may notice phrases like "Made in Mexico," "Made in Sri Lanka" or "Made in Italy." Perhaps they're on your clothing tags, your daughter's new doll, the towels in your bathroom or the radio on your desk.

Read the article here.

The Worldly UPS

iStock/Thinkstock
UPS just launched an interactive overview that illustrates their knowledge, experience and tools in helping small businesses expand internationally. Check it out here.

One other thing. Quit thinking of UPS as just a domestic carrier. They move goods anywhere in the world.

Tuesday, October 24, 2006

Social Global Entrepreneurship

iStock/Thinkstock
"Social entrepreneurs identify resources where people only see problems. They view the villagers as the solution, not the passive beneficiary. They begin with the assumption of competence and unleash resources in the communities they're serving." ~ David Bornstein, author of How to Change the World: Social Entrepreneurs and the Power of New Ideas.

The Skoll Foundation

And meet more new global heroes like Bornstein here.

With your drive to take on the world, are you adding human importance to your bottom line?

Thursday, October 19, 2006

Become Exclusive Distributor Of a Foreign Product

iStock/Thinkstock
After studying Japanese in college and living in Japan for part of the ’90s, James Allard always wanted to do something in business that was Japan-related. When he and Steve Rosen decided to start a business in 2004, they went to Japan to search for a product they could import to the U.S. In a Tokyo department store bathroom, they spotted an electric hand dryer made by Japanese conglomerate Mitsubishi.

Find out what happened here: The One and Only

Wednesday, October 11, 2006

Catastrophic Population Shrinkage?

iStock/Thinkstock
Yes, shrinkage. True, the total global population has not yet finished increasing. But nearly half the world's population lives in countries where the native-born are not reproducing fast enough to replace themselves. This is true in Western Europe, Eastern Europe, Russia, Japan, Canada and the United States. It's also true in much of East Asia, pockets of Latin America and such Indian megacities as New Delhi, Mumbai (Bombay), Kolkata (Calcutta) and Chennai (Madras). Even China is reproducing at levels that fall short of replacement.

End result: the United States reaches a demographic milestone with an anticipated population of 300 million -- behind only that of China and India -- thanks largely NOT to Lou Dobbs but rather to immigration.

Read the article here.

And how does this impact globalization? Legal immigration is part of our national culture. The United States helps create great global companies like Google, eBay and Intel.

We should not only be proud but lucky to be a part of it all.

Monday, October 09, 2006

How-To Guides (Including Global Help) for Small Businesses

iStock/Thinkstock
Dig deep within this new site. There are some how-to guides on importing, exporting, outsourcing and more.

Read the news here: Work.com Launches to Help Small Businesses Tackle Their Most Important Business Tasks

Shortcut: Work.com

(Note:  If a link does not work it means the company changed its servers, sold its domain name or went out of business.)

Friday, October 06, 2006

Taking Your Startup To a Foreign Market

iStock/Thinkstock
It’s a global village out there, with marketplaces outside American borders beckoning as never before, even to small and startup companies. Technologies such as the Internet and cheap telecommunications truly have shrunk the world to a point where it’s much easier for a entrepreneurs to get their arms around it.

But opportunity isn’t everything when it comes to entering foreign markets.

Want to rock your business?  Read the article:  Taking Your Startup to a Foreign Market

Thursday, October 05, 2006

Abridged Borderbuster: 10/5/06

iStock/Thinkstock
CONTENTS

If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:

1. Welcome From The Publisher
2. Feedback From Our Readers
3. U.S. REITs Looking Overseas to Expand*
4. Business and Cultural Tips: Have Some Fun!*
5. Design Without Borders*
6. How I Went Global: Ongoing Series // ThomasNet.com
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Go Global Out of the Gate*
10. Report From The Field: Cairo, Egypt*
11. Taking Over The World*
12. Blog World: Going Global*
13. Laurel’s e-Book: “GODZILLA Global Marketing!”
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany*
|||||||||||||||||||||||||||||||||||||||||

*Indicates exclusive to Borderbuster subscribers only.

Sample section:

14. TAKE A WALK ON THE WILD SIDE (TAWOTWS)
*Subscriber Exclusive*

If you can think wild thoughts, then you can most certainly go global.

Ever wish you were a painter? Now you can be one at this site, which lets anyone emulate the late Pollock and his “Jack The Dripper” technique of glopping paint on a canvas from a height. But you do it with your mouse, changing colors with a click.

Visit: Jack The Dripper

(Remember, inaction is the worst kind of failure.)

###

To subscribe to Borderbuster, visit:
Sign Up For Borderbuster!

Tuesday, October 03, 2006

Grow Global: 5 Ways To Just Do It

Moodboard/Thinkstock
Five ways to find new or hidden markets in the world marketplace.

Read the article here.

P.S. The examples referenced in Nos. 1 and 5 are my own (in disguise) based on client work. That's how I went on to receive the SBA Exporter of the Year award.

(Note: If the link is dead it is because ThomasNet changed its server or removed the article from its website.  Try here for general resources on global trade.)

Sunday, October 01, 2006

Think Local When Franchising Abroad

iStock/Thinkstock
All politics, it's said, are local. The same often holds true for franchising, despite its reputation as a cookie-cutter, by-the-book way of doing business.

Being able to adapt to local customs, laws and tastes is particularly crucial when a franchise goes abroad.

Read the article here.