Word-of-Mouth Global Marketing

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Getting customers to spread the word about a new product through their global social or professional networks is a hot strategy in the marketing world.

But how do companies find the right individuals to deliver the message? New research by Wharton marketing professors Raghuram Iyengar and Christophe Van den Bulte finds that traditional targets may not be so influential.

The global buzz starts here.

Look At India For Your Next Market Entry

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India offers so many opportunities that Wharton has decided to launch India Knowledge@Wharton. Their network already surpasses 750,000 subscribers worldwide. Must be something going on there -- beyond our typical radar. Better take a look.

Visit knowledge area here.