What Global Marketing Strategies Are and How Companies Can Best Achieve Success With Them

Today in Global Small Business: Why Unilever's Online Sales Are Zooming

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What's affecting me, my clients, my colleagues and other global small business owners:

• 3 days left to sign up for the Global Small Business Forum held in Chicago at Navy Pier on Friday, October 23 (only a few seats left -- don't miss out on learning a brave new way of doing business with the world).
• How does a U.S. business protect its rights when merely trying to shop online in China?
• Why Unilever's online sales are zooming at twice the rate of the global ecommerce market.
• Why New England firms fear loss of international sales.
• The small business guide to growth hacking (would like to have seen more talk about global growth here in the article).
• Can ecommerce giants deliver during festive season?

Digital SMEs, Let's Go Global with Unilever

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Unilever's Go Global initiative started earlier this month and is open to digital marketing start-ups in the area of content, mobile or other connected devices.  The seven digital companies selected will be awarded $100,000 and their technology will be incorporated into a Unilever brand’s marketing campaign in the UK, US, South Africia, Indonesia, India, Brazil or Argentina.

The Unilever brands involved are: Magnum, Surf, Flora Pro-Activ, Hellmann’s, Vaseline and Clear.

Learn more here.  Apply here (deadline:  January 17, 2014)  Make your global dream come true in the new year!

The Driver Of Our Global Growth Is Not To Make Money

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Don't you find this hard to believe?

"The driver of our growth is not to make money, but to continue investing in this market." ~ Harish Manwani, president of Unilever's Asia, Africa, Central and Eastern Europe division.

It may be a planned global strategy but is it sustainable over the long haul?

Read more about Unilever's growth strategy here.

Unilever in China

Innovation | Unilever Global

Research and Development Centers

Is Your Firm Setup Like An Import-Export Business?

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It should be.

An excerpt from the article:

According to Polk, it is critical for companies today to develop a world-class "tri-lingual organization" fluent in the "languages" of the consumer, the customer and the company. "What you are doing is translating your agenda into the language of the person who has to execute it," namely the retailer who sells the product. He likes to think of Unilever as an "import-export business," with some good product ideas hatched in Europe or elsewhere and then exported to the United States, or vice-versa. Axe body wash, for one, was a hit in Europe well before Unilever brought it to the U.S. market.

Read the article here: It's All About Dislocating Ideas