What To Do With 140 Global Corporate Social Strategists?

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Survey them!  That's what the Altimeter Group did and found that social business maturity drives social business spending.

Read the report here:

How Corporations Should Prioritize Social Business Budgets

Socialgraphics: A Customer Centric Approach to Global Social Strategy

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According to The Altimeter, like demographics or psychographics, companies must now understand socialgraphics, which answers five key questions:

1. Where are your customers online?

2. What are your customers’ social behaviors online?

3. What social information or people do your customers rely on?

4. What is your customers’ social influence?

5. How do customers use social technologies to learn, make decisions, and support your products and services?

What is socialgraphics?

Socialgraphics is how to measure how customers use social technologies, where they are online, and how it influences them in the context of the customer life cycle.

Learn more here. This piece might be helpful as well.
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