Generative AI Could Boost Creativity, But Only For Some

©iStock/Volodymyr Kryshtal

The new data, in “How and For Whom Using Generative AI Affects Creativity: A Field Experiment,” was recently published in the Journal of Applied Psychology. For the study, the researchers conducted an experiment to find out exactly who is getting a creative boost from the technology and why. 

Some are getting it but there's a catch.

Highly Creative People Have the Performance Advantage Over AI for Now

©iStock/Ukususha

A new large-scale study demonstrates that when it comes to creativity, AI already outperforms the average human, but not the most creative among us.

“Despite widespread concern that AI could imminently replace creative professionals (like writers, for instance), the results suggest that such fears remain premature,” the researchers reported.

As the researchers said, "It seems natural that humans will always be more creative than machines. Yet artificial intelligence (AI) machine learning is rapidly improving and rapidly encroaching on the decidedly human realm of creative abilities.

Today in Global Small Business: Keep the Bicycle Moving Because Trade Is Still Contributing to Recovery and Growth

©iStock/photoschmidt

What's affecting me, my clients, my colleagues and other global small business owners:

• No doubt it’s a tough time for global trade, battered by supply chain issues and geopolitical concerns. But there’s a useful metaphor to help navigate our way through these challenges: Keep the bicycle moving.
• Expand into foreign markets and increase e-commerce sales.
• Is English the true language of startups?
• Quote of the week: "You have chosen the wrong path if it's not fun. And you are probably not taking enough risk if it's not hard and rocky sometimes" – Marc Russell Benioff
• The importance of cross-cultural communication in global business.
• Discover why creativity is a big driver to global business success.

Global Design Awards Announced by Etsy

©iStock/chaluk

Etsy recently announced the winners of its inaugural Global Design Awards.  Interactive Magnetic Dino Wallpaper, the winning creation from London-based designer Sian Zeng, is a creative approach to children’s imaginations and the bedroom walls that house them.

Small-business owners representing the United States, Greece, and Israel all took top prizes in their respective categories; these winning designs include a custom midcentury doghouse, upcycled sandals, and papercut wedding art—brand-perfect entries for the e-commerce site, which is known for its unique and handmade products.

Further details can be found here concerning the winners and how the judges chose all of the design entries on the basis of quality, creativity, utility, and branding.

Next Great Global Resource: Human Capital

©iStock/fizkes

Gallup's new State of the Global Workplace report takes a big-picture approach to why some organizations and economies thrive and grow while others struggle and often fail.  In the report, they examine the effectiveness with which governments and employers worldwide develop and deploy the most vital and sustainable resources available to them: the skills, talents and creativity of their people.

Read more about the next great global resource:  the use of human capital -- whether it be from small businesses to entire societies.

World: To Be Creative, Hide Your (Re)Sources

©Laurel Delaney 2011, "Horse Flower Power"

“The secret to creativity is knowing how to hide your sources.” ~ Albert Einstein