Thursday, February 29, 2024

A Millennial Redesign by Britain's Oldest Brand Lyle's Golden Syrup

Oh what is the uproar all about?  Because Lyle’s Golden Syrup is undergoing a redesign?

Wait.  There's so much more to it.

The British baking staple, now owned by Tate & Lyle Sugars, is highly recognizable because the logo has been unchanged for 140 years. The product is even the Guinness World Records holder for the world's oldest logo. 

Now, the company has redesigned the label on some of its products. The syrup that comes in a tin will retain the old label (the brand put out a social media post assuring dedicated consumers it wouldn't be changing), while a new design has been released for other products, as well as the Lyle's Golden Syrup that is sold in plastic bottles.

Criticism is always expected when you update a logo, especially one as old as Lyle's.  Gosh everyone hates change even if it is for the best!

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