Wednesday, September 02, 2020

Are You Zone Skipping?

There are many challenges and obstacles that can derail global operations.

"Leading cross-continental teams is a bit of a balancing act," says Deepak Agarwal, founder of several global businesses. "There is so much to educate yourself on as you enter a global marketplace. You have to think beyond your home office. Localizing, or understanding the way business is conducted in the areas where your business is present, can have a tremendous positive impact on your strategy for going global."

Agarwal provides five (5) pointers concerning:
  1. Language
  2. Payment method
  3. Price point and currency
  4. Shipping (which brings up zone skipping)
  5. Cultural nuances
Learn more here.

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